Passively Building Your Show

We’ll be the first to admit that Blubrry is not a magic bullet when it comes to building your audience. There are a few things that you can do so that your primary podcast website attracts attention from around the web. And good attention for your podcast website can mean you’re gaining audience while you sleep.

1. Claim your podcast website on Technorati. Technorati is the most popular blog search engine going. When you claim your blog Technorati will crawl your site periodically and add your latest posts to their search engine.

2. Use Technorati tags in your posts. Technorati Tags are keywords that help users of the Technorati service to find your content. This page explains how to add tags to your posts.

3. Submit your sitemap to Google. Google Webmaster Tools gives you the ability to track and optimize how Google views your website. By submitting your RSS feed as a sitemap you can gain access to valuable statistics on how Google views your site. You can see which keywords people are using to find your site. You can weed out URLs that point to nowhere and more. Use the info you find out here to spruce up your site links and add relevant keywords so that people can find you more easily.

4. Ping major blog search services. The top blog search engines: Google, Technorati and IceRocket all accept pings from users. A service called Pingomatic will ping just about every service that accepts pings. So if your site software supports pinging you should give these services a shout to let them know when you add a new post. By doing so you insure that the these sites get the latest info on your content as soon as it is published.

Add these links to ping the services mentioned above: http://rpc.pingomatic.com/, http://rpc.technorati.com/rpc/ping, http://rpc.icerocket.com:10080/, http://blogsearch.google.com/ping/RPC2

5. Make sure your iTunes tags accurately represent your podcast. iTunes is still the 900lb. gorilla of podcast directories, with access to millions of digital content junkies worldwide. If the iTunes tags in your RSS feed don’t fully represent the content of your shows then you may be missing out on potential subscribers who are searching for content within the iTunes directory. Have a look at the iTunes Podcast Tech Specs for more info on the special RSS tags related to iTunes.

Happy Podcasting!