How to Grow Your Podcast Audience

Blue audience crowdToday’s episode of Podcast Insider is here to illuminate the ways in which a podcaster can grow their show. Every podcaster wants to know how they can expand their audience and reach, there are a number of tactics – new and old.

We hope you enjoy today’s episode of Podcast Insider; we’ve worked hard to ensure that you’re getting the best podcast knowledge. We’ll still be periodically having guests, so if you’re interested in being featured reach out to the team.

Today’s Hosts: Mike Dell and MacKenzie Bennett

How to grow your podcast is the age-old question. We have a few tips that may help you get the word out there and to attract more listeners to grow your podcast audience.

Target Audience

  • Growing your audience is difficult if you don’t know who they are in the first place
  • Stick to your topic and do it well
  • Your niche will lead you to your people, don’t bother with trying to cater to the masses

Be Where Your Potential Audience Is

  • Join Facebook groups, forums and other social media groups around your subject of interest
  • Comment on your topic in social media. Become well-known for being helpful (don’t just spam the groups)
  • Comment on news articles that apply to your topic. Again, be helpful and thoughtful and don’t spam
  • Attend trade shows, conferences and other events around your topic. It’s a great way to network with your given topic group and meet the movers and shakers in that area

Search-ability (The dreaded SEO)

  • Have a website (as we push all the time)
  • Write articles that are not podcasts on your site to boost search traffic
  • Write good show notes (see our episode on that here)


  • Use what works for your audience. Get on TV or radio. A lot of local TV and Radio shows are looking for guests. Your podcast will get you to be the SME (Subject Matter Expert) on that topic.
  • Write articles for your newspaper (or any newspapers). Sometimes newspapers and news websites will take op-ed style articles. Many with links back to YOUR website and podcast.

Social Media Marketing

  • Work with other podcasters
  • Engage with your audience

It’s fairly easy to grow your podcast audience with old traditional marketing and the most importantly, word of mouth.

Got a subject you would like us to cover on the show, Drop an email to (audio, text, video), and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.

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