Programmatic Advertising
Monetize Your Podcast – No Audience Minimum
Blubrry’s programmatic advertising platform automatically delivers relevant ads when eligible campaigns are available – even for new or growing podcasts.
Monetize Automatically – Without Selling Ads Yourself
Blubrry’s programmatic advertising platform gives podcasters access to real advertisers without pitching, negotiating, or managing campaigns.
You can monetize:
• A brand-new show
• A small niche podcast
• An established audience
There are no minimum download requirements.
Your show simply needs to be original, human-created content.
You also choose which advertising categories align with your audience.
Why Podcasters Use Programmatic Ads
Access More Advertisers
Tap into a larger advertising marketplace competing for placements in your show.
No Audience Requirements
Shows are not required to reach a specific number of downloads before applying.
You Control Categories
Select which supported advertising categories you allow within your podcast.
Smart Targeting
Ads may be matched based on factors such as podcast content, listener interests and geographic location.
Listener-Friendly Placement
Pre-roll, mid-roll, and post-roll options available.
Fully Automated
Once your show and placements are approved, eligible ads are delivered automatically.
What to Expect
- Most shows reviewed within 72 hours
- Reviewed for originality and human-audiences (no bots)
- No download minimums
- Ad volume grows over the first 60–90 days
- Fill rates up to 80%
- Estimated CPM: $5–$15
- Payments via PayPal, minimum payout threshold: $50, payment issues 90 days after delivery
How It Works
- Apply through your Blubrry account
- Select your approved advertising categories
- Choose pre-roll, mid-roll or post-roll placements
- Advertisers bid for eligible inventory in real time
- Ads are dynamically matched to listeners and locations
- You earn revenue when eligible ads are delivered
- Blubrry retains a 30% share of programmatic advertising revenue
Brand Safety & Category Exclusions
We prioritize protecting your audience and your credibility.
Excluded categories include:
• Politics
• Religion
• Adult content
• Alcohol
• Vaping & cannabis
You maintain control over approved categories within the system.
Our Goal: To provide monetization access to every podcaster – regardless of show size.
Our Solution: Programmatic advertising allows you to earn revenue now while focusing on growing your podcast and attracting additional sponsorship opportunities in the future.
“Maintaining and building credibility is paramount to our customers when it comes to advertising within their podcast. That is why we provide programmatic ads that are geo- and topic-specific, while excluding certain categories by default.” – Todd Cochrane, founder and former CEO
With two decades of podcast monetization experience, Blubrry provides a reliable, transparent way to begin earning from your show.