Programmatic Advertising

Monetization for all Blubrry hosting customers

Get Started with Programmatic Advertising

Podcasters looking for monetization opportunities, look no further than Blubrry’s programmatic advertising. Available to all Blubrry hosting customers, regardless of your show’s size or how long you’ve been podcasting, you can monetize your show immediately.

All you have to do is sign up. Most shows will receive ad placements immediately, but volume will grow in the first 60-90 days as the advertising platform learns your posting patterns and matches your show’s episodes with the best advertisers.

What to Expect

  • No download requirements
  • No audience expectations 
  • Expect up to 80% fill rates
  • Estimated CPM – $5-$15
  • *First payment 90 days
  • Payments made by PayPal
  • No geographic restrictions

 

How does it work

  • Advertisers bid real-time
  • You do not pick the Advertisers
  • Ads are often Geographic Specific
  • Ads can change hr to hr/min to min
  • Not every podcast listen will be monetized
  • *Podcaster brand safety
  • Pre-Roll and Post-Roll Only

 

*Shows must earn a minimum of $50 before being issued a payment.

Companies representing the following advertising categories are excluded.

Politics, Gambling, Religion, Adult, Alcohol, Vaping & Cannabis

Blubrry Podcasting is working closely with a partner to ensure that your shows are served with relevant advertising. Our goal is to provide all podcasters the opportunity to earn revenue for their show. Programmatic advertising will be a bridge to allow you and your show to earn income while you grow your podcast audience to attract more traditional advertisers.

Our founder Todd Cochrane says: “Maintaining and building credibility is paramount to our customers when it comes to advertising within their podcast. That is why we provide programmatic ads that are geo- and topic-specific, while at the same time excluding some ad categories by default that audiences may object to.

Blubrry has a rich history of providing advertising for podcasters going back to 2005. But a segment of the podcasting space has been left behind, and we strive to close that gap by providing this service. Get Started Today.