Measuring the success of your podcast is a multifaceted task using statistics and analytics. There are three ways you can measure your audience:
- Web traffic – A must for any website
- Media downloads – Your viewing or listening audience
- Audience survey – Understand your audience
We recommend using WebTraffic and Media Download Statistics to measure your podcast and website.
Measuring web traffic
Measuring web traffic is a great way to determine how users interact with the written content you post on your website. Web statistics can be measured using the tools listed:
- Google Analytics
- AWStats (provided by your website hosting service)
- Webalizer (provided by your website hosting service)
Measuring media downloads
Measuring media downloads is a great way to determine who is listening/watching your media content. Media downloads can be measured using the following services:
- Blubrry Media Statistics (available to blubrry.com users)
- RawVoice Media Statistics (enterprise level unbranded statistics)
Media download statistics allow you to measure media download traffic from browsers, internet-connected TVs such as Samsung Smart TVs, devices running Android or iOS, and via podcast directory sites such as Blubrry.com and Apple Podcasts.
An audience survey is an easy way to find out basic information about your audience. You can make your own audience survey using Google Forms, but we highly recommend you use the survey available for Blubrry members. The Blubrry audience survey is a small and simple survey you can add to the sidebar of your website. Results are available in real time.
Problem with measuring feed subscriptions (such as FeedBurner)
Feed tracking tools allow you to measure traffic from feed readers iTunes. It is important to note that feed tracking tools primarily track when the feed is accessed. It does not tell you when an episode has been downloaded.
Measuring feed subscriptions using FeedBurner or other similar services used to be a great way to determine who is subscribing to your blog or podcast. Modern podcast and blog readers such as iTunes and many other applications rely on cloud-based management of feeds. Because of this, feed subscription numbers from services such as FeedBurner are no longer accurate. Though the data provided is insightful, it cannot be relied upon. You will most likely have more readers and subscribers than these services can report.
Tip: How to approximate subscribers from podcast downloads
Podcast applications are managed via cloud based services which gives the appearance of one subscriber even though there are many more; because of this, a true podcast subscriber total is not available. We do have a tip on how to approximate the number of subscribers your podcast has. The most important factor on your side is consistency in download totals between each episode. Consistent downloads between episodes guarantees that you do have subscribers. Moreover, the first two to three days of each release is dominantly consumed by subscribers. With that knowledge, we recommend viewing your latest episodes downloads within the first 48 to 72 hours to approximate the number of podcast subscribers. Keep in mind this total is an approximation, some podcast subscribers may deviate from their normal consumption habits for various reasons.