Growing a podcast may be an exhilarating endeavor, but it’s not without its challenges. One of the primary hurdles lies in the fierce competition for listeners’ attention and time. With numerous established shows and new ones popping up every day, breaking through the noise requires a strategic approach and persistence.
Creating high-quality and engaging content consistently demands time, effort and creativity. Finding the right topics, guests or format to keep the audience hooked can be an ongoing struggle. Taking active steps to grow a podcast is crucial for its success.
Topping the list is a greater understanding of what your audience and prospective audience is looking to gain from your show. Engaging with the audience and building a community around the podcast strengthens the bond with listeners. Their feedback, suggestions and support can be invaluable for refining content and exploring new directions.
Blubrry provides podcasters with resources to make intelligent decisions about their show. It is the only podcast hosting company in the industry that allows podcasters to determine their audience’s true demographics through a provided listener survey. Then, we combine information from our Podcast Statistics platform to create each podcaster with a media kit for their podcast.