Since 2005, Blubrry has been working with podcasters to monetize their shows in a rather informal relationship. A lot has changed in the podcasting space and we feel that it is time to make a fundamental change to how we work together. This change will result in strengthening our relationship while still allowing you to monetize on your own, and having a choice in what advertising is presented in your show.
To this end, we hope that each of you will consider becoming a priority advertising partner. See below about how it benefits you, and feel free to email us with your questions and/or concerns about the new program and the new terms.
Todd Cochrane, CEO
Why you should be a Priority Advertising Partner
Advertising is a great way to monetize your show, whether it’s simply to cover production costs or to reap a profit. Regardless of the route with which you’re looking to move forward, it’s beneficial for you to commit to working with Blubrry and our potential advertisers or media buyers.
We’re podcasters here at Blubrry, so we know that content creators have a unique relationship with their audience. To compete in today’s podcast advertising world, we need to be able to move fast and implement campaigns with shows we know are ready and willing to run advertising as soon as possible. To do this, we need to create a strong and trustworthy relationship.
What being a Priority Advertising Partner entails
- Campaigns with a minimum gross CPM of $20 and/or an appropriate flat rate
- Nearly all campaigns will be host-endorsed
- Campaigns require sponsor mentions with trackable URL link in show notes
- Banners will almost always be added value, but are optional to run
- Advertising is not guaranteed for each show, but we will work hard to provide deals
- Your show will be bundled with others in a package to advertisers and media buyers
In no way does becoming a Priority Advertising Partner mean that you are prohibited from making deals with other advertisers or media buyers. We encourage you to reach out and find deals on your own.
By becoming an Advertising Partner you promise to do the following:
- Inform us as soon as possible when your ad inventory is filled or not available
- Respond within three business days or sooner when contacted by Blubrry about an opportunity
- Review all campaign details and be 100% committed before approving
- Follow campaign instructions and call us if you have questions!
When you say “yes” to a proposal, we often will not have a signed contract from the advertiser yet. We will ask that you hold the inventory for a period of time as we complete the contract. If a deal falls through, we will inform you within one day.
If another deal is presented to you, in which you need the held inventory, we ask that you call us immediately. We will respond to you within two business days on whether we can release the inventory.
Media deals often involve quite a bit of back and forth with the buyer. They may add shows, remove shows, add or request new requirements. We ask for your flexibility and that you understand we are negotiating in good faith on your behalf.
Those who sign this agreement will receive a gross share of 70%, while Blubrry receives 30%. Podcasters who do not sign this agreement will receive a 50/50 gross revenue share of any deal.
Those who sign this agreement and then turn down two viable without a reasonable cause may be removed from the Priority List.