Here’s Why Blubrry’s Dynamic Ad Insertion Is a Game-Changer for Podcasters
If you’re a podcaster, you already know the amount of work that goes into each episode—brainstorming ideas, crafting engaging narratives, editing for clarity and pacing, and finally, promoting it to grow your audience. So when it comes to monetizing all that effort, the last thing you want is an outdated, expensive, or clunky ad system holding you back.
Enter Blubrry’s Full Dynamic Ad Insertion platform, now available to Professional Hosting customers with preroll available in the Thrive Bundle. It’s a modern solution to a common podcasting pain point: how to add, swap, or remove ads without breaking the bank—or your workflow.
Gone are the days of embedding static ads directly into your episodes. With dynamic ad insertion, you can easily update your ad spots anytime — even after your episode has gone live. Whether it’s a brand campaign, cross-promotion, or a last-minute special announcement, Blubrry’s system makes it as easy as clicking a few buttons.
Affordable and Powerful
For $49 a month within your Professional Hosting account, podcasters of all sizes can access full insertion, plus pre-roll is available through Blubrry’s Thrive Bundle. (Keep in mind, programmatic ads, don’t need to be money-makers, you can promote a special episode, offer news updates, and any other personalized messages you choose!) These offer you a professional-grade ad platform that is more robust and less expensive than other options on the market.
As Todd Cochrane, CEO of Blubrry, put it: “By launching full ad insertion, we’ve guaranteed another podcast component that creators can easily manage at an affordable price.”
This isn’t just about saving money. It’s about putting control back in the hands of creators.
What Makes Blubrry’s Dynamic Ad Insertion Stand Out?
Let’s break down what makes Blubrry’s offering such a compelling choice:
- Server-Side Insertion: Ads are placed from the hosting server during streaming or download, meaning you don’t have to manually splice them into your audio files.
- Insert Ads Anytime: Need to promote something new or remove an outdated sponsor? You can do it even after your episode is live.
- Targeted Ads: Deliver location-based or listener-specific ads for increased engagement and monetization.
- Your Entire Back Catalog Supported: Earn revenue from old episodes by keeping the ad content fresh and relevant.
- Seamless Workflow: Easy to manage, whether you’re mid-season or just launching.
Blubrry’s system also integrates with its IAB-certified podcast statistics, hosting, and optional website services, offering a one-stop shop for serious podcasters who want more from their platform.
Monetize Smarter, Not Harder
Dynamic ad insertion isn’t just a flashy new tool; it’s a smarter way to monetize. Because ads can be updated or swapped without touching the original episode file, podcasters maintain flexibility and relevance, keeping sponsorships aligned with current campaigns and listener interests.
Better yet, it extends the life of your episodes. A podcast you published a year ago can still earn ad revenue today, without sounding outdated or irrelevant. That’s huge for shows with an evergreen content strategy.
And for those looking to promote their projects—like newsletters, merch, or other podcasts—dynamic ad insertion makes cross-promotion easy and scalable.
How to Get Started
Blubrry’s Full Ad Insertion is available to all Pro customers with pre-roll being available to Thrive users as well. Just upgrade your plan online — and if you run into any barriers, give us a holler at support@blubrry.com.
You can learn more about the costs and how to move over here.