A primary goal of your strategy should be to educate, engage, and empower your audience through your marketing efforts. Because these three words are so important, I encourage all my clients to use th

A purposeful conversation with Shawn Fink

Recently I was reminded that asking for help is a strength even though the action itself is hard. This is exactly why it is so important to ask for it when you need it. And I was reminded of the importance of modeling the behavior. My experience came...

How can coaching questions benefit your brand? I wouldn't have thought of this either until I heard a recent interview on the Dare to Lead podcast between Brene Brown and Michael Bungay Stanier. As I was listening to him share the seven essential...

Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them. Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents. By definition,...

April 2021 Favorites File

A purposeful conversation with Dr. Susan Bernstein

Daniel Pink digs into whether there is such a thing as perfect timing. His book When: The Scientific Secrets of Perfect Timing attempts to answer this question and explain how there is more to timing than most of us believe. Holly Adams and I both...

Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don't know that there is a right answer. But first and foremost, you need to know your audience and how well they are going to understand the jargon you fall...

"Clear is kind. Unclear is unkind." I shared this quote from Brene Brown recently. And just putting it out into the universe has brought so many examples of this to light. In this episode, I share my thoughts about the variety of ways that uncertainty...