The Pursuit of Purpose with Amy Austin
Educate, engage, and empower through marketing
A primary goal of your strategy should be to educate, engage, and empower your audience through your marketing efforts. Because these three words are so important, I encourage all my clients to use these three words as a filter to run all marketing messages through.
This week's Pursuit of Purpose episode is an encore presentation of episode 44, which ran in May 2020.