What you’ll hear in this week's episodes are snapshots from the seven most popular interviews that when brought together take you on a journey of purpose, strengths, and how incorporating those into your brand and storytelling efforts reap many...

Let's talk about why a brand strategy is important. Having a strategy for your brand saves you from unnecessary work, it helps you make decisions rooted in the purpose of your business, and it offers confidence in the direction your business will go...

Is it the same as a target market?

February 2021 Favorites File

Assessments are all about mapping personal and professional success but when Kristin Sherry wanted more and the answers weren't there - she wrote her own. YouMap®️ reveals the four pillars of career fit: strengths, values, preferred skills and...

For human resources executive, Kim Hamer supporting your employees with cancer is personal. She has seen firsthand the impact a supportive leader can have on an employee coping either with their own cancer diagnosis or the diagnosis of their loved...

Do you consider the learning styles of your target audience? No. Me neither. Until this week. As if there aren't enough things to consider, learning styles are not typical. Last week I started teaching a course at a local community college and decided...

January has been the shortest and the longest month. Christmas seems like yesterday. But the last two weeks have felt like a month or longer. Why? I started teaching a course at a local community college. Just when the teaching arrangements were...

A purposeful conversation with Scott J Miller

Don't forget about PR - public relations (not press release). Public relations is a valuable way to increase brand visibility. In a recent episode of Building a Story Brand, Donald Miller included the press release as one of the key pieces of a...