How can coaching questions benefit your brand? As I was listening to Michael Bungay Stanier share the seven essential coaching questions with Brene Brown, I realized these are very similar to what I ask of clients when helping them define their brand.

When you answer his seven questions about your brand, you'll find some insights you may not have considered previously. In the podcast, I share more detail on how I use each of these questions (or a variation) to identify key pieces of the brand equation.