What is the difference?

How do you respond when clients ask for services you don’t offer – but they think you do or should? It is easy to let this question get under your skin or at the very least, start that little voice of

A purposeful conversation with Carol Cox

August 2021 Favorites File

Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one? If you are in this camp, I’m guessing your thoughts might incl

A purposeful conversation with Romy Alexandra

Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the succes

Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about

Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step - working with you. Social media ha

In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of wh