The Pursuit of Purpose with Amy Austin
Engage your audience in a conversation
Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step - working with you.
Social media has changed the definition of engagement in marketing circles. The number of likes, shares and comments is one aspect of engagement but I don't believe it is the most important aspect.
Be sure to download the complimentary worksheets to apply this strategy to your marketing tactics.