The Pursuit of Purpose with Amy Austin

The Pursuit of Purpose with Amy Austin


Branding vs Marketing

September 30, 2021

Branding. Marketing. What is the difference? Is there a difference? Everyone has an opinion. Including industry professionals - there isn't a standard definition of either branding or marketing. 

Branding is.... Marketing is...

There are so many different ideas, opinions, and nuances to these two words. Clients wanting a logo believe they need branding. Is it? Or is it marketing? Or maybe they want a blog written. Is that branding or marketing?