The Pursuit of Purpose with Amy Austin
Authenticity is not a brand value
May 09, 2021
Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them.
Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents.
Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our in
Visit Podcast Website
RSS Podcast Feed
Subscribe
Share
Add to MyCast