If you’ve ever asked, “How do I grow my podcast and get more listeners?” you’re not alone. Blubrry’s support analyst, Dave Clements, says it’s the No. 1 question he hears from podcasters. In the latest video tutorial, Dave delivers a crash course in Podcast Marketing 101 that blends smart strategy with Blubrry’s top-tier tools and support. Let’s break it down.
Start With a Goal—Not Just a Mic
“Many podcasters never set an actual goal for their show,” Dave points out. And that’s where the trouble begins. Before promoting anything, you need a clear direction. Are you aiming for more downloads, increased engagement, or a guest spot on someone else’s show? Dave’s advice: “Set a goal you can actually measure.” This not only gives your marketing efforts purpose but also helps you decide where to focus your energy.
Get Your House in Order
Think of your podcast as a storefront — it needs to look sharp and be easy to navigate. Dave recommends reviewing your cover art, episode titles, and descriptions with a fresh set of eyes. “Your artwork should be eye-catching and reflect your show’s vibe,” he says. Clean design and keyword-rich text help you get discovered — and keep listeners interested. And don’t forget the backend: quality hosting, comprehensive stats, and RSS control are essential. (Hint: Blubrry’s got all that and more.)
Marketing Essentials Made Simple
From social media clips to guest appearances, Dave covers all the basics:
- Choose 1–2 platforms where your audience lives
- Use email to stay in touch with fans
- Try cross-promoting with other podcasts
- Optimize your podcast website for search engines
One of Dave’s favorite tools? Blubrry’s in-house **Podcast AI assistant** (also offered as a standalone product). It can “generate social teasers, transcripts, or even show outlines,” making your content more discoverable and easier to manage.
Keep Them Coming Back
Growing your audience is only half the battle — you have to keep them, too. Dave’s checklist for retention includes a consistent publishing schedule, solid audio quality, and listener engagement. “Shows that publish weekly grow twice as fast as biweekly podcasts,” he notes. Tools like Adobe Podcasts and community shout-outs can make all the difference.
Measure, Learn, Repeat
Marketing isn’t a one-and-done deal. “Track. Measure. Refine.” is Dave’s mantra. Keep an eye on downloads, open rates, and listener feedback. If something isn’t working, adjust. If something is working, double down.
In the End, Don’t Post and Pray!
“Marketing doesn’t stop at ‘post and pray,’” Dave says with a grin. And thanks to Blubrry’s blend of powerful features and personal support, it doesn’t have to feel overwhelming either.
Whether you’re just launching or looking to scale, Dave Clements and the Blubrry team are here to help you turn marketing confusion into podcasting success. Watch the full video, explore the tools, and — most importantly — set a goal worth growing toward.