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What do my podcast stats mean?
Podcast statistics can be a fun part of creating and growing your podcast. Collecting an overwhelming amount of data, we’ve prepared Blubrry’s podcast statistics in a way that podcasters can understand in the the podcaster dashboard. Today, we discuss podcast analytics overall and what creators should pay attention to.
Today’s Hosts: Mike Dell and Todd Cochrane
First and foremost, podcast statistics are not the same as web stats.
- Podcast statistics are different than web stats, which you’ll get from Google Analytics or a similar service
- They measure different things
- Web stats will count every time something hits an mp3 file as a “hit” whereas podcast stats are able to tell that it is 1 download even though the hits may be 20 or 30 on the file
- Web stats are GREAT for pages and visitors but not so much for large media files
- How many subscribers (followers) do I have?
- It’s a very hard stat to figure out
- More important stat is downloads (listens) per episode
- There are ways to ‘Guess’
- Todd’s Way
- Mike’s Way
- Blubrry now has Estimated Audience in our stats reporting
- Hosting company stats
- All hosting companies have basic stats
- Some are better than others
- Blubrry was the first podcast hosting provider to be IAB certification compliant
- 3rd party prefix stats
- Podtrac, Chartable and Blubrry! (and others)
- Prefix stats are not available for use on some platforms (hosts)
- Not a terrible idea to have a 2nd opinion to compare to your hosts stats
- Just know they will not be exactly the same ever
- How do I use metrics to grow my show or improve my show?
- Knowing what works and what doesn’t
- Measuring growth so you can see if you are going the right direction.
- Insights on where and when people listen
- On Blubrry stats, the retention graph might tell you that a segment causes people to stop listening
- Don’t obsess about your stats!
- This one is probably the most important thing to know
Got a subject you would like us to cover on the show? Drop an email to email@example.com (audio, text, video) and we may use it. You can also post a question on the Blubrry Podcasting Facebook group.
The best place for support with any Blubrry product or service is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
- Schedule a one-on-one with Todd (hosting customers only). Email firstname.lastname@example.org
- Schedule a tech checkup with Mike (hosting customers only). Email email@example.com
- Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235