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Lots changing here for those working in podcasting. Personnel changes in podcasting are a hot topic this week and Mike (solo this week!) dives in to these new roles at multiple platforms. He also points out that sometimes, an old way is still a great way to promote your podcast. Cross promotion between podcasters is a great way to not only gain new listeners but develop a relationship with fellow creators. Tune in for these topics and more.
News
- FTC warns podcasters about endorsement ads
- Sony Music has appointed two executives for podcasting efforts
- Blake Thompson named EVP at Ramsy
- PRX adding two new roles in their podcasting division
- Think having a podcast is, a lot? You’re right. The average podcaster does five different jobs for the podcast
- Did Spotify overtake Apple Podcasts in the US?
Best Practice: Promoting your show the old fashioned way, cross-promotion.
- Swap promos with other podcasters in your niche
- Promote your show on your other show (if you have more than one)
- Have other podcasters in your niche on your show
- Go on other podcasters shows in your niche
- Join a loose network in your niche (like Tech Podcasts Network)
- Years ago, this was much more common
Blubrry News
- Todd is traveling home from the SHRM (Society for Human Resource Management) event in Austin Texas today
- Blog Post: There are Times You Want to Keep It Private Your Company can Secure Content for Exclusive Audiences
- MacKenzie is looking for podcasters of the month for the rest of the year. Email her, MacKenzie@blubrry.com
- Internal Affairs, a new podcast from our marketing interns, Chau and Mandy, here at Blubrry.
- We are looking for a savvy digital marketer to join the Blubrry team! If you are or you know of someone who is, we will have the full job description and a job posting soon. Stay tuned!
Blubrry Pro Tip
Interview techniques and the open-ended question
Question(s) of the Week
Question: Why are all the directories and apps so picky about podcast artwork? I’m having a hard time getting mine to pass the size requirements.
Answer: Most apps and directories have optimized their apps over the years for images that are exactly square. 1400x1400px (up to 3000px). Even one pixel off from that size will cause most directories to reject your feed.
The requirements:
- 1400×1400 pixels (square)
- RGB color space
- PNG or JPG format
- Under 500kb (½ of 1 MB in file size)
You can edit images in Photoshop, Photoshop Express App (Free), Canva and many others. Or you can have a designer make your podcast artwork for a lost cost on fiverr.com.
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Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.
The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.
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Coming to you this week from Mike Dell’s World Studio in northern Michigan. Produced by the Blubrry Pro-Production team.
- Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com
- Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com
- Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.
Our mailing address is:
Blubrry – MacKenzie
150 E. Campus View Blvd. #180
Columbus, Ohio 43235