How do I get listed on iTunes and other platforms?

One of the support questions that I’m asked most often is: “How do I upload my podcast to the iTunes music store?” The off-the-cuff answer is, you don’t.

Let me explain. What you do is submit your podcast feed to iTunes. Apple reviews your podcast mostly to make sure your content can be played on Apple devices. Once they approve your show, you are listed in the store. Your files are downloaded from wherever you store them for your podcast. They don’t come from iTunes’ or Apple’s servers.

Blubrry PowerPress, an easy-to-install podcasting plugin for WordPress, helps you get your iTunes listing – along with other platform listings such as Roku, Boxee and Zune Marketplace – looking good by giving you an easy way to make your feed compliant with those services.

Here’s what to do:

  • Go to your PowerPress settings and click the “iTunes” tab.
  • Fill out all the boxes and your listing will be complete.

Make sure you have good cover art. You can even change your iTunes cover art right from PowerPress:

  • Check the box next to “Upload New Image.”
  • Select your image on your computer and PowerPress will take it from there.

Just remember, iTunes can take awhile to update photos or other changes to your listing. They will get around to it.

Please remember, too, that iTunes isn’t the only game in town. There are an impressive number of podcast listeners and viewers that use other forms of podcatchers and set-top boxes. The good thing is, if you make your show look great on iTunes, it will look great on all the others. Also, don’t forget to list your show on and go through the “Get Featured” setup there. It is well worth your time and effort.

If you are new to podcasting or the Blubrry / RawVoice services, feel free to contact us at support. Also check out the videos and other helpful resources at or our forum at

~ Michael Dell
Technical Support