Podcast Advertising requires no Insertion fee

An article in Advertising Age talks about the cost that advertisers must pay to run advertising in Television spots and the Insertion fees they must pay. This fee is a holdover from days long gone when running an ad in a broadcast actually required some person to queue up a tape.

So as a Podcaster when you are talking to a media buyer one thing you will want to say if you are on the edge of making a deal happen is to mention that in the podcasting space there are no insertion fees to contend with as the mainstream media will invoke in their advertising pricing.