Owning Your Own

Owning Your Own


Latest Episodes

037: Billboard and Twitter Partner, Google Alerts and Fine Dining Data
April 22, 2014

Listen on iTunes | Listen on Stitcher In a hallmark moment, Billboard and Twitter are now joining forces, that are the implications of this and what impact will it have on the music industry as a whole?  Find out our opinions and discover clever marke

036: Interview with High Five Digital Marketing (Scott Fetters and Guenter Bergmann)
April 21, 2014

Listen on iTunes | Listen on Stitcher Founders of High Five Digital Marketing, Guenter Bergmann and Scott Fetters, embody the Owning Your Own spirit and offer insights into niche targeting using Facebook ads and customized design. Introductions and

035: SELF Magazine Sucks, WaveApps.com and Psychology-Based Marketing
April 17, 2014

Listen on iTunes | Listen on Stitcher Fashion and marathons apparently go together according to SELF Magazine.  Learn which finger we give to SELF, why basing your marketing on psychology tactics is a great way to get in the forefront of your potentia

034: Untappd Co-Founder Greg Avola Shares His Inspiration
April 11, 2014

Listen on iTunes | Listen on Stitcher Co-founder and main developer of Untappd Greg Avola pours us a generous portion of lessons on beer knowledge, user interface and the art of marketing with zero budget. Build an AWESOME product that people want to s

033: Interview with New Media Rights (Art Neill and Teri Karobonik)
April 09, 2014

Listen on iTunes | Listen on Stitcher Art Neill and Teri Karobonik from the non-profit organization New Media Rights share their thoughts and experiences on digital rights management of copyright, fair use, privacy rights, trademark, and other legal a

032: Internet Cat History, Webmaster Tools and Listener Questions
April 09, 2014

Listen on iTunes | Listen on Stitcher The internet's obsession with cats has dated back to 1998!  Find out the history of famous internet cats as well as lessons on Google Webmaster Tools and landing page optimization on Episode 032 of Owning Your Own

031: Reddit Sponsors NASCAR Driver, Drive Anywhere and Healthcare Privacy
April 07, 2014

Listen on iTunes | Listen on Stitcher What the heck is Dogecoin and how did it help NASCAR driver Josh Wise?  We explain this as well as learn about the healthcare regulatory bodies that govern your privacy with Not-A-Lawyer Matt on episode 031 of Own

030: Felons Create Ads, Tomodo.com and Coffee Cup DRM
April 01, 2014

Listen on iTunes | Listen on Stitcher Suprisingly, an interesting study shows that convicted felons can create wonderful advertising.  Hear our analysis of this, pre-Photoshop advertising tricks and a tool that allows modifications of existing website

029: Co-Founder of Raven Tools Jon Henshaw Shares His Story
March 28, 2014

Listen on iTunes | Listen on Stitcher Co-founder of Raven Tools Jon Henshaw reveals his journey of the successes and pitfalls he experienced before solidifying his brand. Introductions and Updates Internet Interview – Jon Henshaw, Entrepreneur an

028: Cows in the Cloud, Feedly and Negotiating at Work
March 27, 2014

Listen on iTunes | Listen on Stitcher Cowalytics?  Find out how a company uses a great way to increase milk yields and monitor health of livestock utilizing sensors in a collar.  We discuss implications of this, a RSS reader and negotiating terms at