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Fashion and marathons apparently go together according to SELF Magazine.  Learn which finger we give to SELF, why basing your marketing on psychology tactics is a great way to get in the forefront of your potential customers, and an awesome financial management tool on episode 035 of Owning Your Own!

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• Updates! - Interesting news from across the web
  
• The Finger – SELF Magazine Makes Fun of Cancer Survivor’s Tu-Tu
  
• The Toolbox – Waveapps - Personal Finance Tools
  
  
  
• Open Up and Say AAAA – Psychology Based Marketing
  
  
  
• Outro Song (Alan) – Euphony for Robots by Jaylacage (produced by Alan Bush aka O.N.E. (One Never Ends))
  
  
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• Myriad?  How do you use? (3:15)
  
• Previous guests of the show, Adelaide Marcus and Jon Henshaw have psychology backgrounds (4:15)
  
• OYOLOS!!!  (4:45)
  
• “New app” on Facebook that shows you who to unfriend by providing information that displays who among your friends is a fan of Nickelback (6:45)
  
• New Media Rights did a Reddit AMA. (9:14)
  
• Alan has a new Toshiba laptop.  15.6″ with a touchscreen. (10:30)
  
• SELF magazine insults a cancer survivor’s outfit she was using to run a marathon (dressed as Wonder Woman with a tu-tu) (12:30)
  
• SELF article asked consent to use her picture but the article was offensive; trashing her “fashion sense”.  (15:00)
  
• Picking on fashion in a marathon is ridiculous by itself (17:15)
  
• The video auto-plays on the article as well (17:30)
  
• Waveapps allows you to take multiple business accounts and manage the finances. (22:10)
  
• Very useful for the “renaissance” business owners and Waveapps is free.  (24:15)
  
• The phone app for Waveapps allows you to take pictures of receipts (28:20)
  
• Psychology and Marketing definitely go hand and hand (34:15)
  
• Google is perpetually trying to emulate the user experience, using the psychology behind why people like sites over others (36:10)
  
• Predicting human behavior is one of the main facets of online marketing. (38:18)
  
• All Google’s updates are geared towards thinking like human beings (38:40)
  
• Customer perception has changed with online evolution; being a thought leader or knowledge provider. (40:10)
  
• Remember Google incorporated +1′s in their SERPs? (43:00)
  
• Social Proof is part of the psychology of marketing.  (44:00)
  
• Don’t buy links on Fiverr. (47:10)
  
• Some businesses it’s a numbers game, some it’s more about finding the right user for a large cash transaction. (47:30)
  
• Alan met Jaylacage at a hip-hop forum called H1phop (55:00)
  
• Jaylacage is a battle rapper, abstract rhymer and singer from Kentucky (56:10)