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Suprisingly, an interesting study shows that convicted felons can create wonderful advertising.  Hear our analysis of this, pre-Photoshop advertising tricks and a tool that allows modifications of existing websites on episode 030 on Owning Your Own.

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• Updates! - Quick highlights of interesting news across the internet.
  
• Beginning of Time - Advertising Tricks Before Photoshop.
  
• The Finger – DRM Applied to Coffee Cups.
  
• The Toolbox – Tomodo - Personal Modifications of Websites.
  
• Open Up And Say AAAA - Convicted Felons Create Advertising.
  
• Outro Song (Andrew) – How To Influence a Nanograph by Andrew Germer
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• What drives engagement on Instagram?  (4:07)
  
• Alcohol and Household Goods are the biggest drivers of engagement on Instagram. (5:04)
  
• Facebook is working on mobile analytics. (6:45)
  
• Campbell’s soup used marbles in the bowl to make the soup look fuller in the advertising in 1968. (9:24)
  
• Volvo ad agency got in trouble for mis-representing the strength of the roof of the car. (10:30)
  
• Illusions were more used than digital technology. (15:01)
  
• Keurig had 3.9 Billion in sales, 2.9 billion are from the “k-cups” figured out a way. (18:04)
  
• DRM licensing is applied to the K-cups to verify if they are a Keurig branded coffee cup. (18:35)
  
• Why is technology engrained in every piece of equipment nowadays?  (23:30)
  
• Keurig is trying to isolate their product (24:20)
  
• Tomodo = To MOD o (28:00)
  
• Allows you to showcase your mods or enhancements of your versions of other websites and utilize your personalized experience (29:00)
  
• Free user feedback and idea generation are benefits of using Tomodo. (31:45)
  
• There’s a social component of the tool that allows people to share and discuss mods within the Tomodo community. (32:00)
  
• Coin Flip – we forgot to do in the beginning! (32:45)
  
• Federal bureau of prisons allowed the study through their penpal program.  Concept was “Concepting with Convicts”. (33:30)
  
• Very interesting concepts in art direction or content were developed by the convicts. (35:00)
  
• Eazy-E is an example of someone who was a “felon” and a brilliant creative marketer (41:00)
  
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