Listen on iTunes | Listen on Stitcher

Founders of High Five Digital Marketing, Guenter Bergmann and Scott Fetters, embody the Owning Your Own spirit and offer insights into niche targeting using Facebook ads and customized design.

• 
  
• Introductions and Updates
  
• Internet Interview – Guenter Bergmann and Scott Fetters of High Five Digital Marketing
  
• Outro Song (Guenter) – Pursuit of Happiness – Kid Cudi
  
  
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

• 
  
• OYO Live!  (1:24)
  
• Scott and Guenter specialize in user experience and Facebook Marketing. (3:26)
  
• Scott started off as a Scottish kid named Scott. (5:20)
  
• Scott also has a background in psychology. (5:45)
  
• Became a “snow bum” and lived in Breckenridge and was part of the ski patrol. (6:20)
  
• Was asked to help start a company (indie music); had to do a 60-second elevator pitches without knowing what it was. (7:20)
  
• Guenter joined the previous company and Scott and Guenter sprouted High Five Marketing. (9:10)
  
• They met at the University of Colorado in Boulder. (13:30)
  
• Guenter was born in Germany but lived in Chicago and jumped in the corporate world as a government contractor (10:50)
  
• The pressures of the corporate world did not set well with Guenter and he felt he didn’t have a soul.  He did learn technology from a “genius” of technology and went that direction ultimately. (11:45)
  
• If someone is better at what you do, let them handle that piece.  You have to release control at some point.  (13:10)
  
• Owners of companies need to relinquish some control or off-load some work to the experts. (13:10)
  
• Their business cards have high five instructions! (16:00)
  
• Facebook ads and user experience is the core of their business (17:10)
  
• Boosting posts is not effective use of the money spent in Facebook marketing though the Facebook Ads Manager.(18:20)
  
• You won’t find the ads manager if you create it through a Fans page. (21:00)
  
• Page like ads are a whole different animal.  Page advertisements, driving customers to a certain landing page via Facebook is their larger focus.  Understand your audience and find out how to target them on Facebook. (25:10)
  
• Facebook has the best advertising platform ever due to the vast amount of personal demographics people volunteer on their social profiles. (25:40)
  
• Ali G riding a hoverboard. (27:01)
  
• Targeting micro-niches; if you know your customer you can see small successes and scale them up. (27:40)
  
• Native advertising – learn what this is.  (29:10)
  
• Tell a story with your advertising.  (31:00)
  
• Use image to pattern interrupt.  Sometimes “ugly” works! (32:10)
  
• People go to Facebook to go for entertainment and engage with family and friends. (33:10)
  
• Business owners need to take themselves out of the business mindset. (34:30)
  
• Mobile experience is all user-based; how you navigate and the amount of screen real estate are big factors. (35:10)
  
• Ads should contain images. (36:15)
  
• Open graph search queries; you can use Facebook to do competitive analyses and a variety of data gathering. (37:30)
  
• No one cares about your product or you that they’ve never seen before. (38:00)
  
• People sell like crazy on Facebook. (39:20)
  
• Don’t run an ad that doesn’t contain an image. (40:01)
  
• Create good content; content that demonstrates you truly care about your product. (43:00)
  
• Give one transformational thing they can do in 24hrs that may change their business. (44:00)
  
• Hive Five Digital Marketing also has a Facebook marketing group you can join on Facebook. (46:10)