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The internet’s obsession with cats has dated back to 1998!  Find out the history of famous internet cats as well as lessons on Google Webmaster Tools and landing page optimization on Episode 032 of Owning Your Own.

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• Updates! - Interesting news from Apple!
  
• Beginning of Time – History of Cats on the Internet
  
• The Finger – Foursquare and Twitter Party Together
  
• The Toolbox – Google Webmaster Tools - Obtain Important Info About Your Website Through Google’s Eyes
  
• AAAA – OYO Fan Forever Fanatic Dave Writes In – What Are Critical Components of Landing Pages?
  
  
  
• Outro Song (Andrew) – Faded by ZHU
  
  
  

Send questions, comments, suggestions or love to podcast@owningyourown.com

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• Tarkin! And who is Grand Moff Tarkin?  (4:02)
  
• Apple introduced a new era of CarPlay that incorporates other media websites including Stitcher! (6:19)
  
• One-Take Jake is a friend of Alan’s and does not have a “snake” nickname (9:14)
  
• Cats have been in memes and internet media since 1998 starting with keyboard characters named Giko  (10:10)
  
• Foursquare and Twitter have invented a new ad product; encouraging someone to Tweet their check-in. (16:15)
  
• They are rolling out this product for large budget brands. (18:28)
  
• Search appearance is a new feature on Google Webmaster Tools that outlines what each component on Search Results Pages (SERPs) mean. (25:10)
  
• You can control what sitelinks do not appear in search results using Google Webmaster Tools (11:10)
  
• SEO’s should really pay attention to Google Webmaster Tools (29:20)
  
• Forever Fanatic Dave writes in!  Long time listener inquires about critical components of a landing page. (31:00)
  
• Calls to action is an agreed upon important aspect of any landing page.  The type of landing page can dictate how important or the order of importance (31:30)
  
• SEO and PPC or Social Landing pages have different aspects that may influence how much copy you use on the page. (34:15)
  
• In most cases, add phone number and social icons in the header. (37:30)
  
• Questions for Red Blond and Bru are strongly encouraged! (40:20)
  
• ZHU is an unknown artist, no one knows who they really are. (44:15)