Blubrry, a front-runner in the podcasting industry, was established by CEO Great Todd Cochrane in 2005. Cochrane is the host of three podcasts and wrote the book on podcasting . . . well, at least the first one: Podcasting: The Do-It-Yourself Guide.
Since its inception, Blubrry has grown exponentially, maintaining the podcasting community’s mission, “by podcasters for podcasters.” The story behind Blubrry’s establishment is a testament to the growing significance of podcasting as a modern communication medium.
As an industry leader, Blubrry provides a comprehensive platform for individual podcasters and is trusted across the podcast space to corporate networks. Its services stretch from individual podcasting enthusiasts to corporate giants, exemplifying its all-inclusive business model. Blubrry is committed to understanding the diverse needs of its clientele, from amateur content makers testing the podcasting waters to business executives using podcasts as a tool for outreach and stakeholder communication.
An impressive number of podcasters turn to Blubrry for their hosting and statistics. Eighteen years after its establishment, nearly 200,000 podcasters have trusted Blubrry. This milestone is a testament to Blubrry’s commitment to providing reliable, user-friendly, and data-driven services to podcasters all across the globe.
Blubrry Podcasting is a success story that underscores a revolutionary approach toward evolving digital media platforms. It has presented budding and established podcasters with pioneering solutions, breathing life and longevity into the podcasting industry. With its exceptional services, the company has made podcasting accessible, manageable, and rewarding for its diverse clientele.
The establishment of Blubrry and its parent company RawVoice by Cochrane marked a watershed moment in the podcasting industry. The company heralded a new era where podcasting platforms were more than just distribution channels, as they became nurturers of talent and guardians of the podcast industry. Blubrry’s growth trajectory emphasizes its commitment to its founding ethos- a platform established by podcasters for podcasters. Under Cochrane’s leadership, Blubrry continues to shape the world of podcasting, fostering innovation and creativity.
Unique to Blubrry, nearly all team members have started and or participated in building a podcast, which cannot be said by other companies, many of whose leadership has never built a show on their own and essentially does not understand the challenges in doing so.
Blubrry Features and Services
Blubrry, a robust podcasting platform, was established through thoughtful review and user feedback. Its reputation was built on several noteworthy features and services, making it a standout choice for podcasters of different levels and needs.
Expanding on this, the Blubrry PowerPress plugin was introduced in 2008. An add-on to the WordPress platform, the PowerPress plugin is optimized to streamline the podcast publishing process. For podcasters worldwide, the Blubrry PowerPress tutorial became a handy guide for leveraging this tool to its maximum potential.
Blubrry Podcasting Statistics are among the best in the industry. Going live in 2007, they rose to unprecedented popularity for their detail and accuracy. The team worked hard to ensure the statistics tools met and surpassed industry standards. Blubrry’s continuous pursuit of excellence made it the first IAB-certified podcast company for statistics, further solidifying its industry-wide credibility. Even today, while companies are trying to explain download declines, our motto is that we don’t care what the numbers are, only that they are accurate and representative to protect the creator’s reputation.
The evolution didn’t stop there. Blubrry understands that the breadth of a podcaster’s needs goes beyond its features. It expanded its horizons by creating partnerships with supporting companies. Collaborative efforts led to the fusion of ideas and expertise, resulting in the progressive development of both the platform and the podcasting landscape.
Remembering its roots and staying true to its mission of offering hosting plans for all budgets, Blubrry continued to roll out tailored options to meet the diverse demands of podcasters. This focus has been a mainstay since they first introduced podcast hosting services in 2008, diversifying the plans to cater to beginners, seasoned podcasters, and everyone.
In 2017, another milestone was reached with the launch of Podcast Mirror. This feature was set out to improve RSS feed delivery, ensuring that podcasts reached audiences without hitches. Most recently, added features have included being accessible through any podcast host and offering Podcasting 2.0 advances to all podcasters, no matter what company they’re hosting with.
In the pursuit of continuous improvement and addressing the emerging needs of podcasters, Blubrry introduced a network plugin, free for those with Professional Hosting plans in 2019. This addition optimized the platform further by providing tools for managing multiple podcasts.
In the ever-evolving world of podcasting, privacy began to matter more to users. Recognizing this trend, in 2020, Blubrry introduced Private Podcasting, a feature that brought new ways for users to manage and control their content. Private Podcasting allows podcasters – individual and corporate – to select their audiences for training, bonus content, or brand promotions.
Premium Podcasting, where podcasters can monetize through subscriptions and audiences get early and bonus content was launched in 2023. This innovative feature further solidified Blubrry’s standing as the platform that responded to podcasters’ and listeners’ evolving needs.
Blubrry has always been a company of evolution, continuously adapting to the emerging needs of users and constantly expanding its offerings. Each feature, each product launch, and every enhancement is a testament to this continuous innovation. Through its valuable services, Blubrry continues to empower podcasters and transform the podcasting landscape.
Blubrry Advertising
Since 2005, Blubrry has been recognized for representing podcasters in ad deals, innovating how the industry operates while providing substantial value to podcasters and advertisers. The driving force is a commitment to helping creative voices reach larger audiences while ensuring advertisers benefit significantly. As the platform continues to evolve, it remains dedicated to providing extensive advertiser options, cementing its position as a leading platform for connecting content creators to those seeking advertising spaces.
Blubrry advertising has been enabling marketers to leverage the popularity of podcasts. With its dynamic advertising capabilities, advertisers get the chance to place their marketing messages directly into the content of a podcast, reaching a highly engaged, targeted audience.
More uniquely, Blubrry introduced Dynamic Ad Insertion in 2019, a sophisticated technology allowing advertisements to be placed in optimal time slots within a podcast episode. This leading-edge advertising model enables optimal utilization of ad space, providing an edge for advertisers willing to adapt to emerging trends.
Since the beginning, mid-roll ad placement has been a prevailing strategy in Blubrry’s advertising service. This innovative approach allows commercials to be strategically placed during a podcast, capturing the audience’s attention when they are most engaged. The beauty of mid-roll ads is they are less likely to be skipped over by listeners, presenting a more substantial opportunity for brand exposure.
With programmatic advertising, Blubrry ensures that high-quality targeted ads are seamlessly integrated into the right podcast content. Using a technology-driven, automated system, podcasters can monetize their content more effectively, and advertisers can streamline their processes to connect with the right audience. This level of precision in targeting improves ad performance and return on investment.
Blubrry also offers an attractive affiliate program, serving as a beneficial avenue for podcasters to increase their revenue stream. This reciprocal relationship reinforces Blubrry’s commitment to supporting its community, offering both promotional tools and financial incentives. As more creative voices join the platform, Blubrry continually innovates to cater to both the podcasters’ and advertisers’ needs, reinforcing its position as a front-runner in the podcasting industry.
Blubrry Support
Welcome to the dynamic world of podcasting, where Blubrry provides exceptional tools and services to suit your every need. This dedicated platform is renowned for its exceptional support, intricate features, and overall usability.
The practitioners of Blubrry take pride in their support team, which is committed to maintaining the highest customer service standards. The team is always ready to assist users, ensuring a smooth ride within the podcasting realm. From providing technical help to addressing user concerns, the Blubrry support professionals have it all covered.
Blubrry Podcast Directory
The digital realm is brimming with many platforms for disseminating information, and podcasts have emerged as a prominent voice among these options. At the forefront of this auditory revolution is the Blubrry Podcast Directory, a premium digital platform designed to host, distribute, and promote podcasts in the realization of their full potential.
Hosting over 3.5 million podcasts spanning every genre imaginable, the directory is a veritable goldmine for podcast enthusiasts and creators alike. From anecdotal storytelling and investigative journalism to niche interests and general knowledge, the Blubrry Podcast Directory is an optimal gathering of podcasts that cater to the tastes of its growing listener base.