Starting a podcast is exciting, but one of the first questions new podcasters ask is: “Where do I actually put my podcast so people can find it?” If you’ve ever wondered whether you need Spotify, Apple, Amazon, YouTube—or all of them—you’re not alone.
Blubrry Support Analyst Dave Clements recently broke this down in a tutorial, and his advice makes podcast distribution simple and approachable.
What Is Podcast Distribution?
Think of distribution as the bridge between your content and your audience. Without it, even the best podcast risks being invisible.
“Your podcast is a restaurant. Distribution is making sure it’s listed on all the food delivery apps — DoorDash, Uber Eats, Grubhub — so no matter where people look, they can find you,” Dave explains.
Instead of food apps, podcasts rely on platforms like Apple Podcasts, Spotify, Amazon Music, and YouTube. Without being listed, your show is like an incredible restaurant hidden down a back alley with no sign out front.
Why Distribution Matters
The short answer: audience habits.
“Some people live on Spotify. Others only open Apple Podcasts. And believe it or not, a growing number only listen on YouTube,” Dave notes.
If you’re not in those places, you’re essentially telling listeners, “Sorry, this restaurant doesn’t deliver to your neighborhood.”
Dave adds an important reminder: “Most podcasts get discovered on listening apps — not on Google.” That means if you’re only posting episodes on your website or social media, you’re missing where most listeners actually spend their time.
The Must-Have Platforms
So where should podcasters focus their energy? Dave highlights a few essentials:
- Apple Podcasts: “The gold standard. A lot of apps pull directly from Apple’s directory, so if you’re not here, you’re missing out on potential listeners.”
- Spotify: Popular with younger audiences and international listeners.
- **Amazon Music & Audible**: “They’re quietly growing in the podcast space, and people discover shows here all the time while looking for audiobooks.”
- YouTube Podcasts: A rising force. “It’s becoming one of the biggest podcasting platforms because it’s where audiences already spend hours.”
- Other apps: Pocket Casts, Overcast, iHeart, Pandora—the list goes on. The more doors you open, the easier it is for listeners to walk in.
How Blubrry Makes Distribution Simple
Submitting to multiple platforms sounds overwhelming — different logins, forms, and processes. That’s where Blubrry comes in.
“With Blubrry, you get easy distribution to Apple, Spotify, Amazon, iHeart, and several more,” Dave says. Podcasters also benefit from:
- Analytics across platforms so you know where your audience listens
- A custom podcast website to establish a home base
- Unlimited hosting plans that let you publish freely
- And above all, “You own your content. Always. We just help you get it everywhere it needs to be.”
The Bottom Line
At the end of the day, distribution is about making your podcast easy to find. “Where should you submit your podcast? Honestly, everywhere your listeners might be. Don’t limit yourself,” Dave advises.
Your job is to create content that matters. Blubrry’s job is to make sure it gets in front of the world.
Ready to take the next step? Head over to Blubrry.com and start distributing your podcast the smart way.
✦ Which platform do you listen to podcasts on the most? Drop it in the comments below — we’d love to know!