Views From the Top

Views From the Top


Latest Episodes

Sister Angels- The Untapped Experience (and Capital) of Women Investors
August 29, 2014

When we think about investors, we usually think about a room full of guys with money to throw around. We think about the hard ass pitch sessions in which some men (usually from Silicon Valley or Silicon Alley) telling you why you're not ready for investme

Revenue Growth Strategies to Implement Next Week
July 25, 2014

When you mention "revenue", most people automatically assume it just means make more money for the company and profits. Then they set out and try to drum up new business thinking more new business equals profitability. But revenue generation goes much de

Protect Your Business, Brand & Reputation
February 28, 2014

Identity theft. Hiring a volatile employee. Lax internet security. All of these things (and more) can cause great damage to your business and your brand. The biggest mistake small business owners make is assuming that because they are so small, these thi

Hiring Hacks for Small Business- Hire Like The Pros Without Breaking the Budget
February 21, 2014

Doesn't it seem like big companies get all the great talent? Small businesses often can't compete on the same level because they don't have the resources, time or money their larger counterparts have. Most times, they don't even have a recruiter. Well, th

When Crisis Hits, Can Your Company Still Run?
January 31, 2014

If we've learned anything over the last few years is that crisis (and mother nature) will hit you in a matter of minutes. And if you're not prepared, you could lose everything. Hurrican Sandy, Hurrican Katrina, and most recently Snowpocolypse 2014 stole a

Your Brand, The Remix
January 24, 2014

New year, new attitude, new...brand? Well it's the remix and it's time to take an audit of your brand and decide where you go from here. A lot of small businesses struggle with an identity crisis when they feel they've outgrown their original purpose or m

Get Naked- Authentic Brand, Transparent Message
January 18, 2014

Consumers are becoming more fickle and vocal about their purchases and investments. We live in an age where while there are still people who will start letter writing campaigns that may or may not ever reach decision makers in companies, social platforms

Are You Good Enough? YES, You Are!
December 06, 2013

"But I don't know if my stuff is good enough or if people really want it". That is what I hear a lot from small business owners and new entrepreneurs. Sometimes an entrepreneur starts off with a burst of energy, excited about stepping out on their own and

Difficult But Effective Employees...Keep or Fire?
November 22, 2013

Sometimes the harshest people get the job done best. But is that a culture you want to set for your company? Good people come in many different packages and no one style is best. But when you're trying to build a company and its reputation, you want grea

Be Unapologetic About Your Niche, But Never Be a Jerk
November 15, 2013

They were the shots fired.......and heard around the world. Lululemon's founder went on live television and made a very bold and disrespectful comment about women who are not ideal customers for his products. How he handled that situation was a lesson the