When you mention "revenue", most people automatically assume it just means make more money for the company and profits. Then they set out and try to drum up new business thinking more new business equals profitability. But revenue generation goes much deeper than just bring customers in the door. There is a fair amount of strategic planning and understanding your customers, what you offer, and how you offer it before you bring in so much as a dime. In fact you can generate lots of revenue and never be profitable if you don't understand the process

Today's show will focus on strategies to help you bring in a better revenue flow and stop chasing the low hanging fruit to make a meager sale. Listen to these strategies and compare against what you're currently doing, and see areas you could be more profitable.