They were the shots fired.......and heard around the world. Lululemon's founder went on live television and made a very bold and disrespectful comment about women who are not ideal customers for his products. How he handled that situation was a lesson they don't teach you in business school. Your target market is your target market andyou should be unapologetic about who you serve. But you don't insult those you don't serve. In this show I'll be dissecting the incident and sharing some very valuable learning lessons on how to serve who you're meant to serve without alienating others or damaging your brand.