For any business, getting in front of a large crowd of people who are your target market is a great opportunity. Exhibitions are a great way to do this but, unfortunately, they can be prohibitively expensive.

In this week's podcast, we focus on some marketing basics and discuss how to build a product portfolio. By this we mean identifying different products, how they suit different audiences and how you can exploit some of the obstacles that may get in our ...

When it comes to marketing a retail business, there is no doubt we are facing challenging times. That said, we still meet many retailers who believe that merely having a presence on a High Street is enough when it comes to marketing their business,

We've revisited some of the research we undertook when we started The Marketing Menu Podcast and one of our most popular subjects was Pricing and how to deal with cheaper rivals. Although many of our past subject areas have looked at positioning or sto...

You may think that Market Research only applies to big businesses and organisations who have teams of people beavering away on their behalf. But for those just starting out or looking to grow, finding out information that could affect the success of th...

How can you promote what you do effectively if you have a limited marketing budget?

With the constant noise about GDPR, the new General Data Protection Regulations, which come into force on 25 May 2018, we are re-running our podcast from December when we met with Mark Gracey, a digital compliance business expert,

Creating a great first impression is business is essential for business success. So what tools and techniques can we use easily.

How we can develop better relationships in business through active listening and effective questioning techniques, we take you through some steps.