When it comes to marketing a retail business, there is no doubt we are facing challenging times. That said, we still meet many retailers who believe that merely having a presence on a High Street is enough when it comes to marketing their business, but there is so much more to do.
In this podcast, we explore:

* Ideas on building loyalty with customers
* The six reasons why retail business is struggling
* Alternatives to cutting prices
* Raising your profile
* Adding customer value