Products and services don’t sell themselves. All too often though we hear of startup businesses who allocate precious little to their marketing budget, who then face critical decisions when their business fails to take off.

It’s one of the biggest contributing factors to business failure. It’s so easy to think of marketing as a luxury when you’re working to a tight budget but it is so important.

In this podcast, we talk about:

How to calculate what your marketing budget should be
Where your precious resources should be spent
What your marketing messages should be achieving
Ideas for 'free' activities