With the New Year firmly behind us, how many of us actually set some business goals for the year ahead and how many, a month or two later on, are on track to fulfil them? In this podcast, we talk about the importance of setting achievable goals,

We've all heard the reports about the decline of the British High Street. Stories about businesses closing seem to appear every day. So, what marketing tactics can smaller businesses employ to make themselves stand out and become more visible in an eve...

Let's look at how charities can influence their results to greater acclaim, whether that's either by putting together successful funding applications or through engaging a greater audience which could be further volunteers or perhaps greater membership...

To get you in the festive mood, in this week's podcast we're taking a light-hearted look at some of the good and not-so-good (in our humble opinion) Christmas Adverts on the TV: What do we really think of the much-awaited John Lewis ad?

In this week's podcast, we are delighted to be answering Listeners Questions! All of them are very topical and, as usual, we aim to provide simple and jargon-free solutions to your marketing challenges, including: -

The AIDA (Attention, Interest, Desire & Action)  model is perhaps the best-known marketing model amongst non-marketers and it's based on ensuring our marketing messages capture attention, generate interest, create desire,

We’ve talked in previous podcasts about how to present yourself at networking meetings but how many of you have been asked to do a formal presentation either to a panel, small group or even a larger audience?

To get your business and brand known, you need to promote what you do. You should know what your key messages are and which marketing tools you are using. But how do you know whether your activity is actually reaping any rewards?

You may have a story about your business that you want to tell the world but how do you get it in the media? In this week’s podcast, we share some top tips on working with journalists including: What makes a story newsworthy?

It's really important to remember that although a business website is an effective marketing tool, the language you use, although it should be consistent with your other marketing material, is going to be very different from the way you'd write a leafl...