When Holly Toscanini launched How to Lose the ‘Wait’, she wasn’t trying to start a movement — she was trying to start a conversation.
After years of working with women who felt stuck in cycles of perfectionism, self-doubt, and people-pleasing, Holly saw a pattern: so many were waiting. Waiting to feel “ready.” Waiting until they looked a certain way, or had it all figured out, before allowing themselves to live fully.
Her podcast was born from a simple but powerful realization: What if the life you’re waiting for has been here all along?
The Mission: Reinvention Through Real Talk
How to Lose the ‘Wait’ is equal parts pep talk, therapy session, and heart-to-heart over coffee. Geared toward women over 40 who are ready to stop postponing their joy, the show helps listeners step out of the “waiting room” of life — and into a season of confidence, freedom, and reinvention.
Each episode, Holly unpacks the real, unfiltered truths behind growth and self-discovery. From setting boundaries without guilt to rebuilding confidence in midlife, her storytelling is candid, funny, and deeply human.
A bestselling author, empowerment coach, and creator of The Reinvention Code™, Holly brings her signature mix of warmth and wit to every conversation. Her approach is refreshingly down-to-earth — no toxic positivity, no hustle-culture clichés. Just honest, soulful talk about what it means to become who you were always meant to be.
Because Confidence Isn’t Something You Earn — It’s Something You Remember
Listeners often describe How to Lose the ‘Wait’ as a breath of fresh air in a world obsessed with doing more and being “better.”
Holly’s episodes are filled with aha moments, laughter, and reminders that confidence doesn’t come from achieving perfection — it comes from reconnecting with the wisdom you’ve always had.
Whether she’s exploring the art of saying “no,” navigating reinvention after 40, or celebrating the power of intuition, her message is clear: you don’t have to wait for permission to live a life that feels like yours.
About the Host: Holly Toscanini
Holly Toscanini is more than a podcaster — she’s a guide for women ready to rewrite their stories. As a bestselling author and coach, she has helped countless women trade self-doubt for self-trust through her Reinvention Code™ framework.
Her humor, vulnerability, and storytelling create a space where listeners feel seen, understood, and inspired to take the next step — no matter how small. Holly’s superpower lies in making complex emotional work feel doable, even joyful.
Her own journey of transformation fuels her mission: to help women stop waiting for “someday” and start embracing today.
Blubrry’s October Spotlight
Blubrry Podcasting is proud to name How to Lose the ‘Wait’ with Holly Toscanini as October 2025’s Podcaster of the Month.
In every episode, Holly reminds us that life doesn’t start when things are perfect — it starts when you decide you’re ready. Her blend of humor, heart, and honesty makes her podcast not just a listen, but an experience.
For anyone standing on the edge of reinvention, wondering if it’s too late — Holly’s answer is simple: It’s not too late. It’s right on time.
Listen to How to Lose the ‘Wait’ wherever you get your podcasts and start living the life you’ve been waiting for.