At Blubrry Podcasting, we believe every podcaster deserves a shot at monetization, no matter their download count or subscriber base. That’s why we offer programmatic advertising designed to help any podcaster – from hobbyist to pro – start earning revenue right away.
Whether your show has a loyal following of 100 or 100,000, our platform allows you to begin monetizing as soon as your podcast is approved, with no minimum audience requirement. You stay in control by selecting the types of ads you’re comfortable including on your show, ensuring brand safety and listener trust.
“Maintaining and building credibility is paramount to our customers when it comes to advertising within their podcast,” says Todd Cochrane, Blubrry’s founder and CEO. “That is why we provide programmatic ads that are geo- and topic-specific, while at the same time excluding some ad categories by default that audiences may object to.”
What Makes Blubrry’s Programmatic Platform Stand Out?
🎯 Increased Revenue Potential
Tap into a large pool of advertisers to boost your earnings. As your show’s advertising inventory grows, so does your income.
🎧 Seamless Listening Experience
Ads are strategically placed to minimize disruption, while maximizing return, with options for pre-roll, mid-roll (with markers), and post-roll.
🔄 Smart, Automated Process
No more pitching or negotiating. Advertisers bid in real-time for space on your show, and ads are matched to your content and audience automatically.
✅ Simple Sign-Up & Fast Review
Signing up is a breeze. Most shows are approved within 72 hours based on originality, not on downloads or listens.
📈 What You Can Expect
- Choose the ad categories you’re open to
- No download or geographic requirements
- Fill rates up to 80%
- Estimated CPMs between $5 – $15
- Payments via PayPal, up to 90 days post-delivery
- Minimum payout: $50
- Blubrry’s share: 30%
Important: Ads from politics, religion, adult content, alcohol, vaping, and cannabis categories are excluded to support broad listener appeal and podcast safety.
The First 60-90 Days
Expect a ramp-up period as the platform learns your posting schedule and aligns you with the best-matched advertisers. The more consistent your publishing, the better your results will be.
And if you’re interested in additional monetization options, don’t forget to explore our Dynamic Ad Insertion capabilities to boost your earnings even further.
Whether you’re just starting out or growing a seasoned show, Blubrry’s programmatic advertising platform helps you build income without compromising your podcast’s mission or voice.
💼 Ready to start earning? Sign up today and let your podcast work for you by logging into your Blubrry dashboard!