Podcast: Play in new window | Download (Duration: 1:02:31 — 50.1MB) | Embed
Special Edition of Podcast Insider ft. Paul Colligan
In this special edition of Podcast Insider, Todd welcomes longtime friend and podcast industry veteran Paul Colligan. Together, they dive deep into how businesses—small or large, local or global—can leverage podcasting as a powerhouse marketing and sales tool. From identifying the exact goal of your show, to repurposing content for social media, to measuring real ROI (not just downloads), Paul and Todd share proven strategies and case studies that will help any business make podcasting an integral part of its growth plan.
Today’s Hosts: Todd Cochrane ft. Paul Colligan
What Are You Trying To Do With the Show?
There’s no “wrong” goal—maybe you want to build brand authority, bring in local clients, or expand globally. Just be crystal clear on your specific objective.
Paul’s Four-Question Framework
- What do you want the show to do?
- How will you know it’s doing it?
- Is it doing it?
- How do we make it better?
This simple system keeps you laser-focused on results rather than just cranking out episodes.
Niche vs. Broad Podcasting
Example: If you only sell Nevada real estate, call it the “Nevada Real Estate Show.” Hyper-local can mean high-quality leads and conversions.
Monetizing Without Major Downloads
Case study: A financial advisor’s show with fewer than 1,000 downloads per episode generated higher-quality leads—converting 1 out of every 3 calls.
Interview vs. Solo Formats
Learn how JJ Virgin shifted from interview-centric episodes to a solo Q&A style—resulting in better listener retention and less production hassle.
Production & Branding
- Match your show’s production level to the story you’re trying to tell.
- “Caveman branding”: Your podcast title and artwork should immediately signal what the show is about.
Repurposing Content
Turn one Q&A livestream into multiple short podcast episodes, YouTube clips, Instagram Reels, and more—maximizing content reach while minimizing extra work.
Choosing the Right Consultant & Tools
- Avoid the pitfall of “podcast consultants” who overpromise.
- Seek hosting and measurement solutions (like Blubrry) that have a proven track record and can align with your specific goals.
Takeaways
Set Clear Goals Before You Launch
Whether it’s lead generation, brand awareness, or direct revenue, define success metrics from Day One.
Don’t Obsess Over Downloads
High downloads don’t always translate into high conversions. Focus instead on engaging the right audience.
Leverage Multichannel Repurposing
Recording live Q&A or interviews once can yield multiple clips for social media, YouTube, and emails.
Vet Your Advisors & Platforms
Work with experts who understand your business model—and choose reliable hosting/statistics solutions.
More from Paul Colligan
X – @colligan
Be Featured on Our YouTube Channel
Know of an expert in the podcast field that wants to be featured on Blubrry’s YouTube channel? Contact Todd@blubrry.com.
Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Thursday.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at todd@blubrry.com and mike@blubrry.com
Stay tuned for more episodes and visit our website for the latest updates and resources.