Make sure your show is up to snuff with Blubrry stats and better branding

Statistically speaking, if you’re not taking advantage of Blubrry’s free stats, you could be missing out big time. We estimate that between 4,000 and 5,000 shows in the Blubrry directory that are not enrolled in our stats could be eligible for advertising consideration. Did I mention that those are the free stats?

Blubrry has helped thousands of shows earn hundreds of thousands in advertising dollars. That’s a lot of dough and, granted, not every show made big bucks. But a small profit is better than no profit and advertising is a valuable tool in getting your show more exposure. Learn more about and register for the Blubrry stats here.

While you’re at it, be sure to fill out the advertising survey to give us some deeper insight into your show. It only takes 10 minutes, honest, and helps us as we are trying to match advertisers to podcasters. Don’t miss out. You’ve got everything to gain and nothing to lose.

Speaking of missing out, shows that aren’t branding or marketing themselves correctly are being passed over by prospective audiences and advertisers.

Putting your best face forward does not stop at your own websites. As we monitor the directory, we’re finding inadequate profiles and bad emails. If you’re not clear about the intention of your show, how can your audiences be? How will they or we contact you for more information?

Here are a few examples of shows that are well branded.We encourage you to follow their lead:

Note the cover art for each is crisp and unique, and reflects the theme of the show. The show description is concise, but reflects what audiences will see/hear each time they tune in. These shows use spell-check and their tone is friendly and informative.

Good branding will also help your SEO and your marketability. Find out more best practices is our Blubrry Podcast Manual. It’s a great guide to get you — and keep you — going strong.