Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast


Latest Episodes

Episode 25: Looking after your staff now and in the future
May 05, 2020

In this week's episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it's real. This week's one-off special episode looks at how best to manage the fragmented workforce of

Episode 24: MSPs that niche their marketing, sell more
May 05, 2020

In this week's episode It's natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn't mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients w

Episode 23: Do you expect A Team performance from B Team players?
April 21, 2020

In this week's episode You're great at the technical side of your business and you have some pretty good marketing ideas too - but why do we find it so hard to execute both at the same time? Paul's joined by a special guest who understands the challeng

Episode 22: How to get loads more client referrals
April 14, 2020

In this week's episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselve

Episode 21: MSP KPIs to track
April 07, 2020

In this week's episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs - Key Performance Indicators -

Episode 20: If your MSP is hacked you're screwed
March 31, 2020

In this week's episode It's devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean 'game over'. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about

Episode 19: Physical helpdesk buttons for your users
March 24, 2020

In this week's episode You could be getting the edge over your competitors by giving your clients something which will automatically market your MSP and also streamline in-bound service tickets - Paul explains more about physical Helpdesk Buttons As

Episode 18: Coronavirus special - protect your MSP + actually grow MRR
March 17, 2020

In this week's episode In a change to the advertised programme, Paul introduces a special panel discussing the effect Coronavirus may have on MSPs and their clients In this special episode industry experts Nigel Moore, Glenn Robertson and Andrew Eard

Episode 17: How to sell more cybersecurity
March 10, 2020

In this week's episode There is an apparent shortage of cybersecurity talent and skills which is one of the key challenges MSPs have today in providing cybersecurity services to their customers. Special guest JP Kehoe from Skout joins Paul to explain h

Episode 16: Why clients stick with their MSP, even if they're unhappy
March 03, 2020

In this week's episode It's massively frustrating for a promising new deal to evaporate because the client has decided to stay with their incumbent MSP, but it happens all too often. Understanding why this happens is the key to overcoming the issue and