Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast


Latest Episodes

Episode 40: How to position your MSP as THE experts
August 18, 2020

 In this week's episode Has Coronavirus impacted your MSP? Maybe some clients have cancelled contracts. Or perhaps you've actually grown due to clients requesting more WFH projects. Whatever YOUR experience, it can be useful to hear how other MSPs ar

Episode 39: Making the transition from IT supplier to Trusted Partner
August 11, 2020

In this week's episode It's the holy grail of client relationships... becoming a 'trusted partner'. Making the transition from being just a supplier to actually being a trusted partner will revolutionise your MSP and this week Paul explains how it can

Episode 38: How MSPs can offer killer deals without looking cheap
August 04, 2020

In this week's episode Have you got the tattoo? Have you got 'we don't do discounts' tattooed across your forehead? You should have! This week Paul explains why it's important not to discount - and what you can offer instead as a sales incentive Also

Episode 37: Why MSPs should use printed newsletters
July 28, 2020

In this week's episode So, how DO you stand out and grab the attention of a potential client as they look to change their MSP? A great way to move yourself front-of-mind is to send a physical newsletter. And in this week's show Paul offers some great p

Episode 36: IDEAS: Easily create social media content
July 21, 2020

In this week's episode There's lots of great stuff about social media marketing in this week's show. Paul's got it all - from why it's important, to how to do more of it, what kind of content to produce and where to get it from Also on this week's sh

Episode 35: Use case studies to win more clients
July 14, 2020

In this week's episode We all know how important case studies are in helping to get new clients, but did you know there's so much more you can do with one? This week on the show, Paul explains a few simple extra steps that you could apply to the proces

Episode 34: How to market cyber security
July 07, 2020

In this week's episode So right now you class yourself as an MSP, however the chance of you becoming an MSSP (a Managed Security Services Provider) in the next 5 to 10 years is quite high. As the importance of cyber security increases, in this week's s

Episode 33: Protecting client retention during Covid
June 30, 2020

In this week's episode Although MSPs have had the opportunity during the Covid pandemic to service more clients needing homeworking solutions, the issue of client retention has never been so pressing. In this week's show Paul's joined by an expert in g

Episode 32: Videos make your MSP look sexy
June 23, 2020

In this week's episode It may not be a word you thought you'd ever associate with your business, but do you want to feel 'SEXY'?! This week Paul talks to an MSP video specialist about how to upgrade your image and influence people on your website throu

Episode 31: SPECIAL: Get new clients deep dive
June 16, 2020

In this week's special episode Unless you've reached capacity, I bet you'd love more new clients. If this is something you struggle with (most MSPs do), then this special episode of the podcast is just for you. Listen to a real marketing deep dive betwee