Paul Green's MSP Marketing Podcast

Paul Green's MSP Marketing Podcast

Latest Episodes

Episode 29: Should your MSP have its own podcast?
June 02, 2020

In this week's episode Google are not really in the search business, they're in the experience business. Paul's joined by an SEO expert (who also happens to be the VP of marketing at SolarWinds) to explain this and how you can appear higher in searches

Episode 28: The huge profit impact of price increases
May 26, 2020

In this week's episode Some of the best IT innovations are born from the simplest of ideas, just like the incredible physical Helpdesk Buttons that allow your users to summon support. Paul's joined by Alex Permenter and his colleague Elizabeth Copeland

Episode 27: A good time to buy a competitor?
May 19, 2020

In this week's episode What will be the new normal for MSPs when the pandemic is over? Paul's joined by special guests Heather and Brian Johnson from Gozynta to talk about what we're going to be facing and how you can spot some huge opportunities among

Episode 26: How to get your technicians to upsell
May 12, 2020

In this week's episode Coming up in this week's show we're going to look at why most technicians are so bad at upselling, and how to motivate them to tell you when your clients really should be buying extra services from you We're also going to look at h

Episode 25: Looking after your staff now and in the future
May 05, 2020

In this week's episode The world is gripped by a pandemic and offices everywhere are deserted. It may sound like the premise for a movie, but of course it's real. This week's one-off special episode looks at how best to manage the fragmented workforce of

Episode 24: MSPs that niche their marketing, sell more
May 05, 2020

In this week's episode It's natural to baulk at the idea of turning away perfectly good clients, but specialising in a market niche doesn't mean you need limit your options. Join Paul as he explains how you can still maintain a broad range of clients w

Episode 23: Do you expect A Team performance from B Team players?
April 21, 2020

In this week's episode You're great at the technical side of your business and you have some pretty good marketing ideas too - but why do we find it so hard to execute both at the same time? Paul's joined by a special guest who understands the challeng

Episode 22: How to get loads more client referrals
April 14, 2020

In this week's episode It can be harder than you think to get business from a quality referral. You may be doing a great job but Paul explains why some people will never be able to recommend you Now more than ever we need to be looking after ourselve

Episode 21: MSP KPIs to track
April 07, 2020

In this week's episode Hopefully your MSP has been growing at a decent rate (current blip aside) and continues to be successful, but is it REALLY heading in the right direction? This week Paul lays out some of the best KPIs - Key Performance Indicators -

Episode 20: If your MSP is hacked you're screwed
March 31, 2020

In this week's episode It's devastating for any business to suffer an IT security breach, but when it happens to an MSP it could mean 'game over'. Following a huge story in the channel about the foiled hacking of an MSP, Paul explains how talking about