Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky
October 25, 2023

This week, we're presenting to you Christopher Lochhead's appearance on Lennys Podcast, hosted by Lenny Rachitsky. Lenny Rachitsky runs the #1 Business Substack newsletter, Lennys Newsletter. It is

186 Israel: War in “Startup Nation”
October 12, 2023

On this episode, lets talk about Israel, and the war that has come to this Startup Nation. Off the top, let me say the pain and suffering of what's happening is unbelievable, unbearable. My heart

185 Where Is Consumer Spending Heading? | Pirates Perspective
September 20, 2023

On this episode ofLochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends. Eddie Yoon, Christopher Lochhead and Katrina

184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group
September 06, 2023

On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world. Josh Greene is the

183 What Barbie Can Teach Tech CEOs About Marketing
August 16, 2023

On this episode of Lochhead on Marketing, lets take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing. Welcome

182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective
August 02, 2023

On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates dis

181 My First Year As A Category Designer with Mike Bruno of Play Bigger
July 26, 2023

On this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to make Category Design your career, and how incredible it is working with some of the

180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective
June 28, 2023

On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why it's crucial to

179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
June 21, 2023

On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why some companies s

178 Apple’s New Category Design & Why(almost) No One Got It
June 07, 2023

Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn't see what happened in plain sigh