Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

178 Apple’s New Category Design & Why(almost) No One Got It
June 07, 2023

Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn't see what happened in plain sigh

177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
May 31, 2023

On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon and Christopher Lochhead of Category Pirates answer questions about how important it is t

176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
May 24, 2023

On this episode of Lochhead on Marketing, we have a dialogue with Mike Maples Jr. on how artificial intelligence is changing startups and venture capital. Mike Maples Jr. is the co-founder of Floodga

175 Elon Musk’s New Category Design For Twitter: Will it work?
April 28, 2023

On this episode of Lochhead on Marketing, myself and Eddie Yun, co-founder & co-creator of Category Pirates, tackle what's going on with what Elon Musk is now doing at Twitter; specifically, the move

174 CFO To CMO (tough times) Conversation
April 19, 2023

This Lochhead on Marketing episode is a short one, almost like a bedtime story with Uncle Lochhead. I recently did a post on LinkedIn that blew up in a way that I didnt quite expect. It was meant to

173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
April 12, 2023

Pirate Lochhead is sailing the seven seas this week, so were dropping a legendary conversation that he had recently with Mike Maples Jr. and Ann Miura on theStarting Greatness Podcast. They discuss

172 The New Way To Create Content & Code
April 05, 2023

There is a fundamental tectonic change happening in the way work gets done White Collar knowledge work to be specific. This new technology is creating a new category of worker beyond what has been

171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
March 29, 2023

Pirate Lochhead is sailing the seven seas this week, so we're dropping a legendary conversation that he had recently with Anna Furmanov on the Modern Startup Marketing podcast. They discuss creative

170 Silicon Valley: What Happened & What People Are Confused About
March 13, 2023

It's been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying

169 Silicon Valley & 5 Crisis Marketing / Communications Principles
March 12, 2023

Silicon Valley Banks collapse went off like a bomb on March 10th 2023. And I want to reach out to you and essentially share with you the conversations that I've been having with many friends, many en