Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

170 Silicon Valley: What Happened & What People Are Confused About
March 13, 2023

It's been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying

169 Silicon Valley & 5 Crisis Marketing / Communications Principles
March 12, 2023

Silicon Valley Banks collapse went off like a bomb on March 10th 2023. And I want to reach out to you and essentially share with you the conversations that I've been having with many friends, many en

168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates
March 08, 2023

If you are in tech, a Silicon Valley type, in a startup, or you're a category designer working in that world, this podcast is for you. Because today, we're going to talk about career considerations fo

167 The Monster Category Battle: OpenAI & Microsoft vs Google
February 22, 2023

On this episode of Lochhead on Marketing, lets talk about what most people are missing about the biggest category battle of the decade: OpenAI & Microsoft vs. Google. Even some of the smartest peopl

166 Why The Future Belongs To Intellectual Capitalists on Cloud Wars Live
February 13, 2023

On this episode of Lochhead on Marketing, we are going to drop a conversation that I recently had with my dear friend, one of the smartest guys in tech, Bob Evans, on his podcast, Cloud Wars Live. If

165 16 Learnings From Marketing Legend George Lois
November 30, 2022

The Wall Street Journal says, George Lois is the one the only prodigy or fathead, founder of agencies, creator of Legends, George Lewis is a genuine advertising superhero. George Lois is well known

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
November 16, 2022

Recently, I was a guest with the legendary Sachit Gupta on his fantastic podcast called Conscious Creators, which I highly recommend. During our conversation on his podcast, we unpack Category Pirates

Pause for Democracy
November 07, 2022

In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Lochhead on Marketing this week. And if you are American, I do hope you get out and vote. I

163 How To Think Like A Category Designer | Category Pirates
October 26, 2022

What percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be resear

162 PR / Communications: A Very Different Point-of-View
October 14, 2022

On this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards t