Lochhead on Marketing

Latest Episodes
179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why some companies s
178 Apple’s New Category Design & Why(almost) No One Got It
Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn't see what happened in plain sigh
177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective
On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates. Eddie Yoon and Christopher Lochhead of Category Pirates answer questions about how important it is t
176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate
On this episode of Lochhead on Marketing, we have a dialogue with Mike Maples Jr. on how artificial intelligence is changing startups and venture capital. Mike Maples Jr. is the co-founder of Floodga
175 Elon Musk’s New Category Design For Twitter: Will it work?
On this episode of Lochhead on Marketing, myself and Eddie Yun, co-founder & co-creator of Category Pirates, tackle what's going on with what Elon Musk is now doing at Twitter; specifically, the move
174 CFO To CMO (tough times) Conversation
This Lochhead on Marketing episode is a short one, almost like a bedtime story with Uncle Lochhead. I recently did a post on LinkedIn that blew up in a way that I didnt quite expect. It was meant to
173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr.
Pirate Lochhead is sailing the seven seas this week, so were dropping a legendary conversation that he had recently with Mike Maples Jr. and Ann Miura on theStarting Greatness Podcast. They discuss
172 The New Way To Create Content & Code
There is a fundamental tectonic change happening in the way work gets done White Collar knowledge work to be specific. This new technology is creating a new category of worker beyond what has been
171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov
Pirate Lochhead is sailing the seven seas this week, so we're dropping a legendary conversation that he had recently with Anna Furmanov on the Modern Startup Marketing podcast. They discuss creative
170 Silicon Valley: What Happened & What People Are Confused About
It's been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying