Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

154 The Solo Thought Leader with Diego Pineda
July 27, 2022

On this episode of Lochhead on Marketing, lets talk about how you can be a Thought Leader. More specifically, well discuss how to be a Solo Thought Leader and build yourself up with our guest, Diego

153 The Three Marketing Metrics That Matter
July 20, 2022

On this episode of Lochhead on Marketing, let’s talk about the three marketing metrics that matter. Because it appears as if there’s still a lot of confusion out there about this. So I thought we coul

152 The Three Stages of a Legendary Career: What Star Wars Can Teach Us
July 13, 2022

On this episode of Lochhead on Marketing, let’s talk about the three stages of a legendary career. Let’s also talk about the lessons we can learn about it from a source you wouldn’t think about at fir

151 How To Drive Short Term Revenue Now
June 17, 2022

On this episode of Lochhead on Marketing, let’s talk about how to use category design thinking to drive short term revenue. We talked a lot about what to do in a recession on our last episode, and on

150 How To Make Money In A Recession: 5 Steps To Create Demand For Your Product, Service, Or Platform
June 03, 2022

Welcome to a very special episode of Lochhead on Marketing, where we talk about how to make money in a recession. In times that are challenging, one of the greatest things we all can do is contribute

149 Startup Downturn Marketing Mistake, What To Do About It, & Why People Who Create Demand Are In Massive Demand
May 25, 2022

On this episode of Lochhead on Marketing, let's talk about the big startup downturn marketing mistakes and what to do about it. We also talk about why people who create demand are in massive demand.

148 Who Are You Going To Be When The Sh*t Hits The Fan
May 18, 2022

On this episode of Lochhead on Marketing, let’s talk about a critical question: Who are you going to be when the shit hits the fan? As we have talked about in previous episodes, it is starting to loo

147 Why Most Tech Marketing Fails & What To Do About It with Chris Walker & Megan Bowen of Refine Labs
May 11, 2022

As you all know, normally there aren’t any guests for Lochhead on Marketing. But today, we have a special episode for tech entrepreneurs and marketers, as we have a dialogue with Megan Bowen and Chris

146 13 Strategic Assumptions for Entrepreneurs, CEOs, CMOs and Executive Leaders
April 27, 2022

On this episode, let’s talk about some of the smart assumptions we can make about the rest of 2022. Of course, this is based on the numerous dialogues I’ve had in the past months with some of the sma

145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
April 06, 2022

On this episode, we talk to David Sacks of Craft Ventures, on what every startup leader needs to know in the current business landscape. If you didn’t know, I recently talked with David Sacks about a

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