On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing and demand creation for your product or service. We call this

On this episode ofLochhead on Marketing, lets talk about why thinking about thinking is the most important kind of thinking. This isn't just another buzz phrase; it's a fundamental practice that ca

Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate brother, about a monumental move by Apple. We're talking about a

On this episode of Lochhead on Marketing, its time again to shave that Marketing Dog with Christopher Lochhead. If youre an avid listener of the podcast, you probably think youre experiencing dj

On this episode of Lochhead on Marketing, we are presenting Christophers partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing ligh

On this episode of Lochhead on Marketing, we talk about why marketing the users problem works, but marketing only your brand/product/solutions doesnt. Welcome toLochhead on Marketing. The number o

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. Well dig into what is

Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your bus

On this episode of Lochhead on Marketing, lets talk about a trap that most budding Category Designers fall for, and thats thinking about competition. Welcome toLochhead on Marketing. The number on

On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in. Welcome toLochhead on Marketing. The number one charting marketing podcast for marketers, category