Lochhead on Marketing

Latest Episodes
122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)
In this episode of Lochhead on Marketing, let’s talk about newsletters. Particularly, how to create a successful newsletter. Lately, we’ve been getting a lot of questions regarding newsletters: how t
121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest. I’ve been inspired of late by a new book called Two Beats Ahead by Panos Panay and
120 14 Reasons You Should Not Create A Category
In this episode of Lochhead on Marketing, let us talk about the 14 reasons why you should not create a category. You believe in hustling – If you are one of those hustle porn believers, then you be
118 How to YOLO And Execute A “Personal IPO”
In this episode of Lochhead on Marketing, let’s have a very different conversation about your career. Here’s how you can take the plunge and achieve your “Personal IPO”. This episode is based on the
119 The Conversation You’re Probably Not Having, That You Probably Should Be Having
This episode is based on the Category Pirates Newsletter. In this episode of Lochhead on Marketing, we continue our discussion on Native Digitals and the impact they are having on the way we live,
117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
This episode is based on the Category Pirates Newsletter. Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to th
116 New Category of Human: “Native Digitals” (People Under 35) Are Radically Different People & Most “Native Analogs” Don’t Get It
This episode is based on the Category Pirates
115 2 Legendary Questions (Part 2)
Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. If you haven’t listened to Part 1 yet, give it a listen here: 2
114 2 Legendary Questions (Part 1)
Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. Are you curious as to what those questions are? Stay tuned to find out. My Favorite Question to Ask
113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication. Recently on Follow Your Different, we had on Captain Paul Watson,