Lochhead on Marketing

Latest Episodes
199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective
Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate brother, about a monumental move by Apple. We're talking about a
198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog
On this episode of Lochhead on Marketing, its time again to shave that Marketing Dog with Christopher Lochhead. If youre an avid listener of the podcast, you probably think youre experiencing dj
197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon
On this episode of Lochhead on Marketing, we are presenting Christophers partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing ligh
196 Marketing The Problem, Not Your Solution
On this episode of Lochhead on Marketing, we talk about why marketing the users problem works, but marketing only your brand/product/solutions doesnt. Welcome toLochhead on Marketing. The number o
195 From Category Contenders to Category Kings with Al Ramadan
On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. Well dig into what is
194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective
Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your bus
193 Your Biggest Competition Is Thinking You Have Competition
On this episode of Lochhead on Marketing, lets talk about a trap that most budding Category Designers fall for, and thats thinking about competition. Welcome toLochhead on Marketing. The number on
192 Stop Trying to Fit In!
On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in. Welcome toLochhead on Marketing. The number one charting marketing podcast for marketers, category
191 Gemini Can Testify It’s A Bland Rebrand!
Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google. Welcome toLochhead on Marketin
190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast
On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford. Ryan Alford runs a digital marketing agency called Radical Marketing. He also