On this episode of Lochhead on Marketing, we are presenting Christophers partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing ligh

On this episode of Lochhead on Marketing, we talk about why marketing the users problem works, but marketing only your brand/product/solutions doesnt. Welcome toLochhead on Marketing. The number o

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King. Well dig into what is

Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your bus

On this episode of Lochhead on Marketing, lets talk about a trap that most budding Category Designers fall for, and thats thinking about competition. Welcome toLochhead on Marketing. The number on

On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in. Welcome toLochhead on Marketing. The number one charting marketing podcast for marketers, category

Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google. Welcome toLochhead on Marketin

On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford. Ryan Alford runs a digital marketing agency called Radical Marketing. He also

Happy new year to everyone, and we at Lochhead on Marketing hope that youve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what yo

First and foremost, we at Lochhead on Marketing would like to wish everyone from the bottom of our hearts, happy holidays. Christopher Lochhead hopes that you have an opportunity to be with the people