This is a super fun episode. Christopher Lochhead talks about what was almost for sure, the most fun marketing trendjack of 2020. On September 25th, Nathan Apodaca was going to work when his truck broke down.

Every time a tech company launches a successful IPOs, we end up hearing a lot of negation from the media. Claims such as “I can't believe this company is worth so much” or “so much money invested it must be crazy because they hardly have any revenue” o...

In today’s episode, Christopher Lochhead's answer addresses a listener question, “what kind of CMO should we hire?” He further discusses what’s the difference between a fighter and a farmer CMO and what you, as a marketer,

Today, we go deep on a big powerful idea called Movement Marketing with a legendary entrepreneur, category designer, and company builder turned venture capitalist, David Sacks, from Craft Ventures.  He's written this blog post recently on this idea an...

Welcome to Lochhead on Marketing. In this episode, Christopher Lochhead answers the question, what is the most important skill for marketers to have? Sales Skills Christopher shares that his frequent answer to the most important skill for markete...

As this theme kept on coming up in Follow Your Different episodes, whether he spoke with entrepreneurs or venture capitalists, Christopher decided to finally talk about the purpose of business. Specifically,

Today, Chris goes deep on how to design a legendary category, company product, and brand with his super special guest, Michelle Stacy. Michelle is a living consumer product marketing legend, honing her craft with brands such as Gilette, Oral B,

One listener writes: “This is such a confusing time and people are on edge. There's a lot of arguing and mistrust in the US. It seems like we see more people acting out. In our case, we've had some customers behave really badly.

For the first time ever, we are dropping an episode from one of Christopher’s favorite podcast, Marketing Over Coffee, with host John Wall. Recently, they did an episode with the legendary author, Kevin Maney. Kevin, as you probably know,

In this episode, Christopher answers an email question from an entrepreneur who wants to become an author. We dive deep into the process of becoming an author, from pitching to publishers or agents, to actual writing, to marketing and promoting.