Lochhead on Marketing
Welcome to a special two-part series on Lochhead on Marketing called, “Did the Roaring 2020s Just Start?” In this episode, we talk about the Bannister Breakthroughs, and how its influence can be seen everywhere today.
In this episode, Christopher Lochhead talks about value, and how it is 100% dependent on people’s perception. That is to say, nothing has any intrinsic value until someone believes it has value. You can also learn about one of the greatest stories abo...
In this episode, Christopher Lochhead talks about language. Specifically, a concept that most entrepreneurs and marketers don't know much about: Languaging. Languaging and Creating Context Languaging is the strategic use of words and language to chan...
In the last episode, Christopher popped the hood on digital products, more specifically about NFTs or Non-Fungible Tokens. As you may know, a 10-second GIF recently just sold for $6.6M. This was due to NFTs. Now,
In October 2020, a 10-second video clip sold for $67,000. Just recently, that same 10-second video sold for $6.6 Million. This selling of a piece of digital art changed the future… and most people didn’t even notice.
This episode talks about the Category Design Scorecard and how you can use it to spot a Category Designer. It also breaks down how you can evaluate a company's ability to create a new category or redesign an existing one.
Stories are incredibly powerful. It is legendary. People fall in love based on the stories they tell themselves about each other. People go to war and start countries over stories. Furthermore, when stories are used to design a category and a brand,
On this episode, let's talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research from Spencer Stewart, the median tenure of a CMO was only 27 and a half months in 2019,
In this episode, let's talk about one of the dumbest social media marketing lies out there: you have to be everywhere on every platform and you need to put out a hundred pieces of content today. This is terrible advice and it will exhaust you and your ...
Today, let’s talk a little more about your career. My brother from another mother and co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right.