Lochhead on Marketing

Lochhead on Marketing

Latest Episodes

106 Did The Roaring 2020s Just Start? Bannister Breakthroughs (Part 1)
April 07, 2021

Welcome to a special two-part series on Lochhead on Marketing called, “Did the Roaring 2020s Just Start?” In this episode, we talk about the Bannister Breakthroughs, and how its influence can be seen everywhere today.

105 Value is 100% Perception
March 31, 2021

In this episode, Christopher Lochhead talks about value, and how it is 100% dependent on people’s perception. That is to say, nothing has any intrinsic value until someone believes it has value. You can also learn about one of the greatest stories abo...

104 Languaging: How Category Designers Use Language to Change the Future
March 17, 2021

In this episode, Christopher Lochhead talks about language. Specifically, a concept that most entrepreneurs and marketers don't know much about: Languaging.   Languaging and Creating Context Languaging is the strategic use of words and language to chan...

103 Digital Products, NFTs, Clubhouse, Oh My with Jason DeFillippo
March 10, 2021

In the last episode, Christopher popped the hood on digital products, more specifically about NFTs or Non-Fungible Tokens. As you may know, a 10-second GIF recently just sold for $6.6M. This was due to NFTs. Now,

102 The Future Just Changed and Most People Missed It
March 03, 2021

In October 2020, a 10-second video clip sold for $67,000. Just recently, that same 10-second video sold for $6.6 Million. This selling of a piece of digital art changed the future… and most people didn’t even notice.

101 Category Design Scorecard
February 24, 2021

This episode talks about the Category Design Scorecard and how you can use it to spot a Category Designer. It also breaks down how you can evaluate a company's ability to create a new category or redesign an existing one.

100 How To Write A Legendary Brand Story w/ Park Howell
February 17, 2021

Stories are incredibly powerful. It is legendary. People fall in love based on the stories they tell themselves about each other. People go to war and start countries over stories. Furthermore, when stories are used to design a category and a brand,

099 Why CMOs Get Fired: Results Do Not Equal No Results Plus An Excuse
February 10, 2021

On this episode, let's talk about producing legendary results in the context of CMO tenure. According to the Wall Street Journal, based on research from Spencer Stewart, the median tenure of a CMO was only 27 and a half months in 2019,

098 Social Media Marketing Lie: You Have Be Everywhere on Every Platform 100 Times a Day
February 05, 2021

In this episode, let's talk about one of the dumbest social media marketing lies out there: you have to be everywhere on every platform and you need to put out a hundred pieces of content today. This is terrible advice and it will exhaust you and your ...

097 You Are What You Subscribe To
February 03, 2021

Today, let’s talk a little more about your career. My brother from another mother and  co-creator of our new newsletter category pirates, Nicholas Cole has an interesting insight: “you are what you subscribe to.” Christopher thinks he’s right.