Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

165 16 Learnings From Marketing Legend George Lois
November 30, 2022

The Wall Street Journal says, “George Lois is the one the only prodigy or fathead, founder of agencies, creator of Legends, George Lewis is a genuine advertising superhero”. George Lois is well known

164 How to be a Legendary Creator/Writer: Sachit Gupta & Christopher Lochhead Unpack #1 Bestseller Snow Leopard
November 16, 2022

Recently, I was a guest with the legendary Sachit Gupta on his fantastic podcast called Conscious Creators, which I highly recommend. During our conversation on his podcast, we unpack Category Pirates

Pause for Democracy
November 07, 2022

In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Lochhead on Marketing this week. And if you are American, I do hope you get out and vote. I

163 How To Think Like A Category Designer | Category Pirates
October 26, 2022

What percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be resear

162 PR / Communications: A Very Different Point-of-View
October 14, 2022

On this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards t

161 Adobe is Smart & Wall Street is Dumb: Why the $60B Figma Acquisition is Legendary Category Design
September 28, 2022

On September 15 2022, Adobe announced it was buying startup Figma for 20 billion US dollars. This is one of the largest private company purchases in Silicon Valley history. They paid approximately 50

160 The Content Pyramid: 5 Levels of Becoming a Legendary Writer, Creator, & Thought Leader
September 21, 2022

Welcome to a special episode of Lochhead on Marketing, where we dive further into our new book called Snow Leopard. On this episode, we discuss the Content Pyramid, and how one can become a legendary

159 Successful or Useful?: Learning from Drucker
September 07, 2022

Peter Drucker is considered the father of modern business management. If there was a Mount Rushmore of business thinking, he'd be on it. Recently on Category Pirates, weve begun work on the evolution

158 Crossing the Chasm & 22 Immutable Laws of Marketing: Through the Category Lens with Matt Johnson of the One Book That Changed My Life Podcast
August 31, 2022

On this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them

157 How Category Contenders Become Category Leaders with Al Ramadan, Co-Author of Play Bigger
August 24, 2022

On this episode ofLochhead on Marketing, our guest Al Ramadan talks about whats at stake when it comes to category battles, how you can spot the category challengers who can become category kings an