Monday June 8th, 2020 Yesterday in Santa Cruz, I cried at the vigil for Sargent Damon Gutzwiller, of the Santa Cruz County Sheriff’s department. He was shot to death on Saturday. Yesterday in Santa Cruz, I paddled out for George Floyd.

https://youtu.be/ZNBeBX2n-Io In this episode, let's take a look at Mark R. Kramers's article for Harvard Business Review article entitled The 10 commitments companies must make to advance racial justice.

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. This is the sixth part of the series. Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us to answer some questions about...

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our third one in this episode. Today,

Christopher Lochhead debunks five marketing lies in this episode of Lochhead on Marketing. He talks about why so much of marketing thinking is actually bullshit. Five Marketing Lies and Why Number one, great marketing is about marketing into an existin...

https://youtu.be/7qngxkupxFE Today, in this very special episode, we're going to go deep on one of the seminal, most powerful marketing skills there is — copywriting. To discuss more, we have the OG of copywriting, Cole Schaefer of Honeycopy.com.

Today, let's take a look at the role of marketing in driving real, dramatic, impactful, important social change. We dig into topics like the battle against AIDS, the women's movement, and even the founding of the United States of America as actual acts...

https://youtu.be/4t9Z3V-CQEo We are hoping you read Jim Collins two legendary books Built to Last and Good to Great. These are game-changers with insanely great research about businesses. In those books, he introduces the concept of a BHAG,

https://youtu.be/FFag2a148Qc In this episode of the PodStorm, let's talk about some little marketing ideas that can produce legendary results. Christopher shares two stories to depict this: the first, about how legendary guitar brand Fender got 500,...

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our fourth part of the Q&A session in this episode. Today,