In this episode, Christopher Lochhead shares a secret hack to become a #1 author and podcaster in 13 minutes or less. Basically, the secret hack is to hire a 16-year-old Tiktoker and let her create funny content for you.

https://youtu.be/eCp9QLs340s In this episode, let's talk about the magic triangle — how the company, the product, and the category come together to make you the category queen or category king in your market category. Product Design

https://youtu.be/Rk9HcOU80Rs In this episode, an incredibly important topic, we discuss how to be a category designer. Moreover, we dig into how to become the person that drives a new strategy for your company and introduces the world to something n...

https://youtu.be/vzkEJSwqotU Have you ever noticed how people talk about market categories? People involved with the business perpetuate one of the biggest lies in business. As published in a lot of major publications,

Monday June 8th, 2020 Yesterday in Santa Cruz, I cried at the vigil for Sargent Damon Gutzwiller, of the Santa Cruz County Sheriff’s department. He was shot to death on Saturday. Yesterday in Santa Cruz, I paddled out for George Floyd.

https://youtu.be/ZNBeBX2n-Io In this episode, let's take a look at Mark R. Kramers's article for Harvard Business Review article entitled The 10 commitments companies must make to advance racial justice.

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. This is the sixth part of the series. Today, podcast living legend Jason DeFillippo of Grumpy Old Geeks joins us to answer some questions about...

During the PodStorm, we're doing a live Facebook Question and Answer session, every Friday, 11:30 a.m. PST. We did our first and second one last week. We’re going to share with you our third one in this episode. Today,

Christopher Lochhead debunks five marketing lies in this episode of Lochhead on Marketing. He talks about why so much of marketing thinking is actually bullshit. Five Marketing Lies and Why Number one, great marketing is about marketing into an existin...

https://youtu.be/7qngxkupxFE Today, in this very special episode, we're going to go deep on one of the seminal, most powerful marketing skills there is — copywriting. To discuss more, we have the OG of copywriting, Cole Schaefer of Honeycopy.com.