Mike Klassen – Voice Over Talent
Latest Episodes
Episode 50 – Important Lessons Learned From Podcasting
This seems like a fitting time to bring this podcast to an end, at least for now. - Before signing off, though, I want to share some lessons learned along the way. - And I want to share why, even when I'm done with this podcast,
Episode 49 – Maybe You Should Stop Asking Customers to Contact You
I hope you don't mind if I go off on a bit of a rant with this episode. - When someone is contacting us with the thought of doing business with us, you'd think we'd do everything in our power to make it a positive interaction. -
Episode 48 – Why You Should Request Your Designer’s Source Files
Graphic design source files can, admittedly, be a boring topic. - But if you use outsource your layout or graphic design work, it's vital you take this topic seriously. - Not taking it seriously has the potential to lead to a lot of frustration,
Episode 47 – It’s the Personal Touch
An article I read recently confirmed what many of us have been experiencing... there's a lack of a personal touch when reaching out to potential connections. - In this episode, I want to talk about what the problem is, and the very simple solution.
Episode 46 – What is a Slim Jim?
Our quick series on the magalog family concludes with this episode. - Not to be confused with the lock pick or snack food, a slim jim in this case is a smaller version of a magalog. - Since it is smaller,
Episode 45 – What is a Bookalog?
In the last podcast, we talked about magalogs. Today we're focusing on bookalogs. - Not unlike a magalog, a bookalog is a unique marketing tool because, as I explain in today's podcast, a bookalog stands out in the pile of mail you get each day. -
Episode 44 – What is a Magalog?
A magalog is a powerful marketing tool. It's not for everyone, but before you can tell if it's for you, it's important to know exactly what a magalog is. - So if you're new to magalog marketing, consider this episode a quick "Magalogs 101". -
Episode 43 – 3 Easily Avoided Magalog Mistakes
Magalogs tend to be the most complex projects I do for clients. A lot of different variables go into their success. - Whether you're working on a magalog yourself, or working with people skilled in magalog creation,
Episode 42 – 3 Points to Consider When Judging Layout Work
Many businesses have trouble deciding whether the layout work on their project is really good or not. - They may have a personal opinion on how it looks, but that's not the same as being confident they have a winner on their hands. -
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