Radio might seem a bit old-school, but combine that with podcasting and you have numerous opportunities to share your expertise and get some free publicity. Of course, using an interview to simply sell, sell, sell is bad, bad, bad. Your goal is to provi

While most of my work as a designer is doing the actual layout and design for clients, I'm also hired to consult with people who are doing the layout themselves. Seeing a particularly bad do-it-yourself project prompted this list of 6 tips to help people

After 22 episodes in my content sharing and repurposing series, it's time to bring things to a close. Today, I want to touch on some final points about leveraging your content as successfully as possible to increase sales and build deeper connections. I

It's likely you use a mobile device on a regular basis. In fact, it wouldn't surprise me if you had multiple mobile devices. Beyond phone usage, one of the main reasons mobile devices are so popular is all the apps you can get for them. While many peopl

If you've been following along in this series, today's topic is a natural step forward from teaching and public speaking. Teaching is always an important aspect of content marketing. But there are many ways to teach. You might not be prepared, or have a

Prepare to be pushed a bit more outside your comfort zone. Hopefully I didn't scare you off talking about public speaking last time. Today's topic is an extension of that... teaching in a classroom setting. This is not the easiest path to travel down.

We take things to a different level in our content sharing and repurposing series as we turn our attention to public speaking. This can be a scary thought to some people, but speaking in front of groups can be a huge boost to your business. So don't aut

Not everyone thinks of press releases and publicity as part of content marketing. However, they can create new avenues for people to find you. And you'll make it far easier for people who want to interview you or quote you as an expert in your field. T

Today's topic is not only a great way to create and repurpose content, it's a great way to expand your business connections. From my first career in radio, I learned quickly that interviewing people was a win-win-win... the guest benefited, the audience

This is a bit of a continuation from the last episode when I talked about webinars. We want to see how we can leverage webinar slides, or slides we use when speaking in public, so they're doing a little extra work for us even when we're not speaking. I