Magalogs tend to be the most complex projects I do for clients. A lot of different variables go into their success.

Whether you're working on a magalog yourself, or working with people skilled in magalog creation, I want to share three easily avoided mistakes:

1. Not enough sidebar stories.
2. Too much information, too little space.
3. Not bringing in creative and production people until the last moment.

In this episode, I talk about these points in more detail so you increase the odds of your magalog being a success.

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